New leadership sets Apadmi up for Benelux growth
Apadmi has appointed Tim Klein Haneveld as Managing Director of its Benelux operation strengthening the leading mobile technology consultancy’s local presence in the Netherlands.
The move marks a significant step in the integration of mobile specialist Pinch, which became part of the Apadmi Group in July last year, and creates a team of more than 70 experts capable of helping organisations elevate their mobile customer experiences from one central Amsterdam office.
With the Apadmi Group now boasting more than 450 practitioners globally, delivering digital products for leading brands like Domino’s Pizza, Vodafone and Intratuin, the consolidation of the Benelux operation means more expertise, more delivery power, and a partner able to take mobile products from strategy through to long-term performance at European scale across more sectors.
For more than a decade, Klein Haneveld has helped leading Benelux brands transform how they engage their audiences on mobile, creating award-winning apps for major publishers and broadcasters including DPG Media, Mediahuis and FD Mediagroep. These apps are used by millions daily, across the region.
“Mobile is fast becoming the most important customer channel for businesses and organisations, and the capability Apadmi has to deliver world class mobile experiences for Benelux brands is second to none. Bringing that expertise under one roof in Amsterdam, while also tapping into the wider resource across the Apadmi Group is really exciting.”
– Tim Klein Haneveld – Managing Director Apadmi Benelux
Mobilising growth
The role of mobile in helping businesses reach customers more effectively enables Apadmi to unlock growth for clients across multiple sectors including retail, financial services, healthcare, travel and media. It provides support across the entire product lifecycle — from strategy and design to development, optimisation and long-term performance.
The Benelux leadership team is further bolstered by CTO Roeland Weve, also from Pinch.
Apadmi had its most successful year to date in 2025 with 32% growth in revenue, with more success expected in 2026 across all regions.
“As Apadmi continues to grow internationally, we’re excited about what comes next in the Benelux region. This gives us a strong team locally, who can build on the existing expertise with the support of our wider group capabilities.”
– Garry Partington – CEO Apadmi
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