Apadmi Culture

Meet the culture that drives Apadmi. Our values, our people, and the passion for mobile excellence that’s defined us for decades.

A group of people sit chatting and smiling in front of a sign that says Keep an Open Mind.

Exceptional products start with exceptional people.

At Apadmi, our culture is shaped by the values we live every day. They’re more than words on a wall—they guide how we work with each other, how we partner with our clients and how we approach every challenge.

We’re driven by performance, always striving to raise the bar. We’re up for the challenge, embracing complexity with confidence and resilience. We’re positively proud of the work we do and the impact we create.  We’re constantly inquisitive, never settling, always learning and always looking for a better way. Above all, we’re good people who support one another. 

Together, these values define who we are and what it means to be part of Apadmi.

Our Story

In 1999, our co-founders built apps for the world’s first smartphone. They knew immediately they were onto something. Ten years later, they founded Apadmi. Since then, our obsession with solving complex problems for ambitious organisations has never wavered. 

Our north star? To be recognised as the global leader in the creation of exceptional digital products, and for our work to be on every phone in every pocket.

We’re well on our way to achieving this. From our Manchester, UK, roots, we’ve grown across borders, establishing teams across Europe, the US, and Asia. We’re now a team of 450+ experts, working cross-functionally to support our global client base. 


A group photo of the Droids on Roids team in their Wroclaw office with the Apadmi CEO.

Global Expansion

Apadmi has accelerated its growth journey through targeted acquisitions and investment, expanding its capabilities and international reach.

Apadmi expanded its European footprint through the acquisition of The Mobile Company in Amsterdam in 2022, followed by minority investment from CBPE in 2023 to support further growth.

It continued this strategy with acquisitions of Droids On Roids in Poland and PINCH in the Netherlands in 2025, strengthening its digital product, engineering, and design capabilities across Europe.

In 2026, Apadmi launched a new hub in Sri Lanka, establishing a local team to support its growing global operations.

Awards and Recognition

At Apadmi, winning doesn’t mean standing on top of a podium alone. It means crossing the finish line together, breaking the records we set ourselves and turning “impossible” into “done”. We play a global game, and we play to win.

While we’re not in it for the awards, we’re proud of the recognition we’ve achieved as masters of our craft.

Sunday Times Best Places to Work

2023, 2024, 2025

International Loyalty Team of the Year

International Loyalty Awards, 2025

Dev Agency of the Year

Global Agency Awards, 2025

Digital Transformation Agency of the Year

Campaign UK Agency of the Year Awards, 2024

Tech Company of the Year

UK Business Tech Awards, 2025

App of the Year – Domino’s

UK Ecommerce Awards, 2024

Tech for Good & Transformation through Tech  – NHS

Global Business Tech Awards, 2025

Global Leadership

GArry Partington

CEO & Co-Founder

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Garry Partington, Apadmi CEO and Co-Founder
Garry Partington, Apadmi CEO and Co-Founder

GArry Partington

CEO & Co-Founder

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Nick Black

Co-Founder

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Nick Black, Co-Founder Apadmi
Nick Black, Co-Founder Apadmi

Nick Black

Co-Founder

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Adam Fleming

Chief Innovation Office & Co-Founder

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Adam Fleming, Apadmi Chief Innovation Officer and Co-Founder
Adam Fleming, Apadmi Chief Innovation Officer and Co-Founder

Adam Fleming

Chief Innovation Office & Co-Founder

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Howard Simms

Co-Founder

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Howard Simms

Co-Founder

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Ken McPherson

Chief Finance Officer

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Ken McPherson

Chief Finance Officer

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Jasper Van De Luijtgaarden

Mergers & Acquisitions Director

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Jasper Van De Luijtgaarden

Mergers & Acquisitions Director

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Gary Butcher

Chief Technology Officer

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Gary Butcher

Chief Technology Officer

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Mark Collin

Chief Growth Officer

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Mark Collin

Chief Growth Officer

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Laura Flood

Chief People Officer

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Laura Flood

Chief People Officer

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Mellissa Flowerdew-Clarke

Chief Marketing Officer

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Mellissa Flowerdew-Clarke, Global Chief Marketing Officer at Apadmi
Mellissa Flowerdew-Clarke, Global Chief Marketing Officer at Apadmi

Mellissa Flowerdew-Clarke

Chief Marketing Officer

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Marcus Hadfield

Chief Strategy Officer

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Marcus Hadfield

Chief Strategy Officer

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Matt Hunt

Managing Director, UK

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Matt Hunt

Managing Director, UK

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Tim Klein Haneveld

Managing Director, Benelux

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Tim Klein Haneveld

Managing Director, Benelux

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Rachel Wood

Chief Revenue Officer

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Rachel Wood

Chief Revenue Officer

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Wojciech Szwajkiewicz

CEO, Droids on Roids (part of Apadmi)

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Wojciech Szwajkiewicz
Wojciech Szwajkiewicz

Wojciech Szwajkiewicz

CEO, Droids on Roids (part of Apadmi)

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Joost Ligtvoet

Director of Client Services, Benelux

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Joost Ligtvoet

Director of Client Services, Benelux

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Careers at Apadmi

Incredible people do incredible things, but only when the environment lets them. We’ve spent the last two decades building a place where our teams can do their best work, together.

We’re always looking for people who want more than a job. If you want to solve complex problems and want to work on products used by millions, you’ll fit right in.

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Let’s start a conversation

Whether you’re looking to build something new, explore a partnership, or simply learn more about Apadmi, we’d love to hear from you.

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