Intratuin

Driving customer loyalty with a mobile app customers keep coming back to

A mobile experience for the Benelux’s leading garden retailer

Intratuin is the largest garden centre chain in the Benelux, with 65 stores across the Netherlands, Belgium and Germany. Together, those stores serve 12.5 million customers and stock more than 80,000 products, alongside its ecommerce offering.

While its physical footprint was unmatched, mobile wasn’t keeping pace. As digital became a bigger part of the customer journey, Intratuin needed a mobile experience that could strengthen loyalty, support online shopping and keep customers engaged long after they left the store.

Intratuin chose Apadmi as its technical partner for the rollout of its digital strategy, specifically focused on mobile, tasked with the management and ongoing development of the Intratuin app across both iOS and Android.

Loyalty, ecommerce and plant care

Apadmi developed a native Flutter app for iOS and Android, built around three priorities: customer loyalty, e-commerce and plant care.

Shopping made simple

Customers can browse and buy from Intratuin’s full product range directly in the app, creating a seamless mobile shopping experience.

Loyalty that rewards every visit

Personal vouchers, gifts, and other extras reward loyal customers directly through the app, turning routine visits into something worth coming back for.

Plant care that keeps customers engaged

Smart reminders help customers look after their plants with timely care notifications, extending the relationship beyond the point of purchase.

Timely, relevant communication

Push notifications keep customers informed about offers, promotions and seasonal inspiration, encouraging repeat visits throughout the year.

Results

Today, the app is a key part of the Intratuin customer experience, connecting millions of shoppers with personalised rewards, shopping and plant care.

750K+

app downloads
2M

customers
4.6

App Store rating

Supporting long term growth

The app has helped Intratuin build a mobile experience that reflects the scale of its business while strengthening relationships with customers beyond the checkout.

As Intratuin continues to grow across the Benelux and Germany, the app remains a key part of its digital strategy—bringing together loyalty, shopping and plant care in one experience.

It also supports the company’s wider ambition to make at least half of Dutch gardens greener by 2030, helping customers care for their plants with simple reminders that encourage healthier gardens over time.