Pinch
Part of Apadmi since 2025
Pinch is now Apadmi
Founded in Amsterdam in 2011, PINCH is one of the Netherlands’ leading mobile app agencies, with a particular reputation for building market-leading media and publishing apps. The Amsterdam-based agency has delivered digital experiences for leading organisations including NRC, De Telegraaf, Qmusic, and ANP, helping millions of users access news, audio, and entertainment through mobile platforms.
PINCH became part of the Apadmi Group in 2025, strengthening Apadmi’s European presence and adding further specialist mobile expertise to the group. As part of Apadmi, PINCH continues to operate from Amsterdam while contributing its experience in mobile product development, media technology, and publishing solutions to a wider team of digital specialists across the globe.
Combining digital strategy, UX design, native app development, and quality assurance, the PINCH team supports organisations throughout the entire product lifecycle—from early-stage concepts and product strategy through to launch, optimisation, and ongoing improvement.
PINCH Clients
Our Solutions
Whether you’re launching a new publishing app or evolving an existing product, we offer the services and technology needed to grow audiences, increase engagement, and drive subscription revenue.
View All SolutionsEditorial & News App Development
We build native news and editorial apps that are clean, fast, and built around the reading habits of real audiences. From personalised newsfeeds and breaking news notifications to digital edition support and offline reading, we design mobile experiences that publishers are proud to put their name on.
Audio & Video Player Development
We build sophisticated audio experiences — live radio streaming, on-demand podcasts, and feature-rich players with Chromecast and AirPlay casting, Apple CarPlay and Android Auto integration, playlist management, offline downloads, and adjustable playback speeds.
Subscription & Paywall Implementation
We design and implement subscription models and paywall mechanics that convert, balancing access, preview content, and monetisation in ways that grow paying audiences without alienating free readers.
White-Label Publishing Platform
Our white-label publishing app solution is manageable without active development resource, giving publishers access to professional, fully-featured mobile products covering newsfeed, digital editions, podcasts, puzzles, push notifications, paywalls, and ad integration. Publishers using this solution consistently see ten times more pageviews in the year after launch. It’s a fast, cost-effective route to a mobile product that meets audience expectations, and a platform that can grow and flex with the business.
Digital Edition & Print-to-Mobile
We build digital edition experiences that bring print publications to mobile, with zoom and tap-to-read functionality, offline downloads, edition archives, and section navigation that respects both the content and the reading experience.
Monetisation & Ad Integration
We implement ad monetisation frameworks within media apps, integrating Ad Manager and contextual ad formats, while maintaining the user experience quality that subscription audiences expect and that app store ratings depend on.
Content Personalisation & Engagement
We build the personalisation and engagement mechanics that transform casual readers into habitual users; push notifications, personalised content feeds, puzzles and editorial gamification, bookmarking, topic preferences, and the habit-forming features that drive daily active usage.
Analytics & Subscription Intelligence
We implement the analytics infrastructure that gives editorial and commercial teams a clear picture of what content performs, where subscribers drop off, and how to optimise the product for both engagement and revenue.
Specialist Mobile Expertise for Media and Publishing
The PINCH team has extensive experience creating mobile products for broadcasters, publishers, and digital-first media brands. From news and editorial apps to digital editions, podcasts, subscription platforms, and audience engagement tools, the agency understands the unique challenges of building mobile experiences that grow audiences and support sustainable revenue models.
PINCH also supports ambitious product teams across multiple sectors seeking proactive innovation, deep technical expertise across iOS, Android, and Flutter, and the added scale and experience of a wider pan-European network.
Alongside bespoke app development, PINCH also provides white-label media app solutions for publishers that need to move quickly or validate a mobile strategy before investing in a fully custom product.
Powered by proven publishing technology, these solutions provide branded iOS and Android apps with features including news feeds, digital editions, podcasts, push notifications, subscriber management, paywalls, advertising integration, analytics, and CMS connectivity. This approach gives publishers a faster route to market while maintaining the flexibility to evolve their product strategy over time.
Client testimonials consistently highlight PINCH as a flexible, reliable partner with deep, specialised mobile expertise. Partners such as Mediahuis NRC and GreenFlux praise their proactive, innovative problem-solving and their ability to lay a proper technical foundation through robust discovery phases. Their capacity to deliver high-performing native and Flutter apps is frequently noted as a key driver for continuous optimisation and long-term collaboration.
De Telegraaf
Apadmi helped De Telegraaf evolve its app into a digital platform reaching 5M+ readers monthly and powering Mediahuis titles.
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