AI & Emerging Tech
We unlock the value of AI with expert strategy, mobile product development, governance, and AI integration.
AI is reshaping business on two fronts at once. It’s changing how customers discover, evaluate, and buy products, while transforming how organisations build, operate, and scale digital experiences.
For many businesses, the pace of change is relentless. The noise is overwhelming, the signal is difficult to separate, and the pressure to act is growing.
We help leaders cut through the complexity. Combining deep mobile expertise with an active AI innovation practice and original thinking on the future of commerce, we identify where AI can create meaningful commercial value. Then we turn strategy into action—building the right capabilities with focus, precision, and measurable impact.
Our Solutions
We help organisations understand what AI means for their business, their customers, and their mobile products, and act on it before their competitors do.
AI Readiness Assessment
Not every new technology deserves investment. We evaluate AI and adjacent technologies through a commercial lens, identifying where they can create meaningful value, where they should be monitored, and where they’re simply not ready for your business. We identify where AI can create value today, and what needs to change before it can. The result is a clear view of your readiness, priorities, and the investments that will deliver the greatest return.
Agentic Commerce Strategy
As AI agents increasingly discover, compare, and purchase products on behalf of customers, the rules of commerce are changing. We help organisations understand the implications for their business model, customer relationships, and routes to market and build a response that creates advantage rather than just defending against disruption.
AI Product Integration
We design and build AI-powered experiences directly into digital products, from intelligent personalisation and conversational interfaces to workflow automation and AI-assisted support. Every solution is designed around user needs, integrated into existing systems, and built to scale. Built for real users, engineered for scale.
AI Operating Model & Governance
Successful AI adoption depends on more than technology. We help organisations establish the governance, processes, capabilities, and accountability needed to deploy AI safely, responsibly, and at speed, without creating uncontrolled experimentation or innovation bottlenecks.
Investment & Business Cases for AI
We develop robust business cases that give leadership the confidence to invest. By quantifying opportunity, assessing risk, and defining measurable outcomes, we help organisations prioritise AI initiatives with the strongest strategic and commercial potential.
Our Clients
Keurslager
Discover how Apadmi transformed Keurslager’s loyalty programme into a scalable mobile platform, driving engagement, personalised marketing and sales.
AI with a Mobile Lens
The market is full of advisors who’ve attached AI to their existing service offer, but we’re not that. Our starting point is mobile, with over two decades of building and scaling digital products that real people use, our AI thinking is grounded in that reality. We understand how AI intersects with the mobile experiences your customers already have, and how it will reshape the ones they’ll expect next.
From strategy to shipped product
We go beyond advice; we design, build, and deploy. Our AI solutions sit inside products used by millions of people—and we bring that delivery credibility to every strategic conversation. When we recommend an approach, it’s because we know it can be built, integrated, and operated at scale.
Responsible by design
AI deployed without governance creates risk—regulatory, reputational, and operational. We build AI governance and accountability frameworks from the start, not as an afterthought. Every recommendation is designed to be explainable, auditable, and aligned with evolving regulatory requirements across the markets we operate in.
The agentic shift is closer than most people think
The conversation in most boardrooms is still about AI as a productivity tool or a UX enhancement. The more significant shift around autonomous agents acting on behalf of consumers, with real-time access to competitor pricing, no channel loyalty, and the ability to complete transactions without human supervision—is already beginning. Google’s Universal Commerce Protocol (UCP) and Microsoft’s Copilot Checkout are in production.
The organisations that understand the buy side of this equation before they build the sell side will have a significant strategic advantage. We know this territory intimately, and we can help you navigate it.
Depth of understanding
Our Innovation team has been tracking and publishing on AI’s commercial implications since before most organisations had formed an opinion. Our thought leadership about agentic commerce—covering the emergence of buyer agents, the protocol infrastructure (Visa TAP, Google AP2, UCP) enabling autonomous transactions, and what this means for loyalty, pricing, and distribution—is some of the most substantive thinking available on what AI will actually do to retail and commerce in the near term. We bring that depth of understanding to every client engagement.
Ready to define your AI strategy?
Whether you’re exploring your first AI initiative or scaling existing capabilities, we’ll help you identify where AI can create lasting commercial value—and build a practical roadmap to get there.