AI & Emerging Tech
We unlock the value of AI with expert strategy, mobile product development, governance, and AI integration.
AI is reshaping business on two fronts at once. It’s changing how customers discover, evaluate, and buy products, while transforming how organisations build, operate, and scale digital experiences.
For many businesses, the pace of change is relentless. The noise is overwhelming, the signal is difficult to separate, and the pressure to act is growing.
We help leaders cut through the complexity. Combining deep mobile expertise with an active AI innovation practice and original thinking on the future of commerce, we identify where AI can create meaningful commercial value. Then we turn strategy into action—building the right capabilities with focus, precision, and measurable impact.
AI with a Mobile Lens
Our starting point is mobile. With over two decades of building and scaling digital products, we understand how AI intersects with the experiences customers use today, and how it will reshape what they expect next.
From strategy to shipped product
We go beyond advice. We design, build and deploy. Our AI solutions sit inside products used by millions, so our recommendations are grounded in what can actually be built, integrated and operated at scale.
Responsible by design
Responsible AI starts with the right controls. We build governance and accountability in from the start, with AI designed to be explainable, auditable and aligned with evolving regulatory requirements.
Our Solutions
We help organisations understand what AI means for their business, their customers, and their mobile products, and act on it before their competitors do.
View all solutionsAI Assistant Apps
We make your products and services accessible through AI assistants like ChatGPT and Claude, connecting high-intent customer actions to your systems with controlled access and secure handoff into your owned channels when needed.
Owned Conversational AI
We design and build conversational AI into your existing apps and websites, connecting it securely to your knowledge, data and systems so customers can find answers, make decisions and take action with less effort, while you retain control of the experience.
AI Readiness Assessment
Not every new technology deserves investment. We evaluate AI and adjacent technologies through a commercial lens, identifying where they can create meaningful value, where they should be monitored, and where they’re simply not ready for your business. We identify where AI can create value today, and what needs to change before it can. The result is a clear view of your readiness, priorities, and the investments that will deliver the greatest return.
Agentic Commerce Strategy
As AI agents increasingly discover, compare, and purchase products on behalf of customers, the rules of commerce are changing. We help organisations understand the implications for their business model, customer relationships, and routes to market and build a response that creates advantage rather than just defending against disruption.
AI Product Integration
We design and build AI-powered experiences directly into digital products, from intelligent personalisation and conversational interfaces to workflow automation and AI-assisted support. Every solution is designed around user needs, integrated into existing systems, and built to scale. Built for real users, engineered for scale.
AI Operating Model & Governance
Successful AI adoption depends on more than technology. We help organisations establish the governance, processes, capabilities, and accountability needed to deploy AI safely, responsibly, and at speed, without creating uncontrolled experimentation or innovation bottlenecks.
Investment & Business Cases for AI
We develop robust business cases that give leadership the confidence to invest. By quantifying opportunity, assessing risk, and defining measurable outcomes, we help organisations prioritise AI initiatives with the strongest strategic and commercial potential.
Our Clients
Respire AI
Discover how Apadmi built Respire AI, an AI-powered sleep app using on-device facial and snoring analysis to give users clearer health insights.
Turn conversational AI into customer value
Conversational AI is changing how customers discover, decide and act. Apadmi helps businesses respond in two ways: building AI into the digital experiences they own, and making their products and services accessible through the AI assistants customers already use.
From identifying the right use case through to design, integration, testing and optimisation, we help you move beyond AI experimentation and put useful experiences into customers’ hands.
AI Assistant Apps
Apadmi helps businesses turn AI assistants into a new customer access point, making specific products, services and actions available inside experiences such as ChatGPT and Claude.
We identify the right high-intent customer actions, connect assistants securely to the services needed to fulfil them, and design exactly where the journey should remain in AI or return to your owned experience.
The opportunity: show up at moments of customer intent, shorten the route from discovery to action and create a new access point to your existing products and services.
AI assistant opportunity & readiness
Identify the customer journeys and high-intent actions worth exposing through AI — from search and comparison to booking, ordering, checking and reserving.
Assistant app design & development
Design and build the experience that allows an AI assistant to interact with your products and services.
API, data & service integration
Create the controlled access layer between AI assistants and your existing systems, APIs and data.
Permissions, controls & guardrails
Define precisely what an assistant can access and what actions it can perform, rather than exposing wider business systems.
Handoff & owned-channel integration
Design journeys that can complete within the assistant when appropriate, or move securely into your app or website for payment, authentication and other controlled interactions.
Owned Conversational AI
Build intelligent customer experiences into your app and web.
Apadmi designs and builds conversational AI experiences within your existing digital products, helping customers find answers, make decisions and complete tasks with less effort.
We connect the experience to the business knowledge, data and systems it needs, while putting the right controls around what it can access, say and do.
The opportunity: less customer effort, greater digital self-service, richer customer insight and a relationship that remains within your owned channels.
AI experience strategy & use-case definition
Identify where conversational AI can remove meaningful customer friction and define the business case and measures of success.
Conversational UX & product design
Design how AI works within your existing app or website, including conversation flows, brand behaviour and routes into existing customer journeys.
AI integration & engineering
Build the AI experience and connect it securely with your approved knowledge, data, APIs and business systems.
AI trust & assurance
Establish grounding, guardrails and evaluation frameworks so responses are tested against agreed expectations before release.
Monitoring & optimisation
Monitor real interactions, identify what customers are asking and continuously evaluate and improve the experience as models, knowledge and customer behaviour change.
Start. Prove. Scale.
You don’t need a wholesale AI transformation to get started. Bring Apadmi one meaningful customer problem or high-intent action. We’ll define the opportunity, build a working proof and measure the outcome. From there, we’ll use the evidence to decide what’s worth scaling, what should move into production and where to invest next.
Ready to move from AI ambition to action?
Whether you’re exploring where to start or ready to build, bring us a customer problem, product opportunity or business challenge. We’ll help you find the right AI opportunity, prove its value and build what’s worth scaling.