User experience (UX) design
Intuitive design that delivers exceptional user experience
Ons UX-designproces is een combinatie van user research, design best practices en technische knowhow. We gaan creatief en innovatief te werk bij het oplossen van ontwerpuitdagingen.
Ons doel is om eenvoudige, intuïtieve oplossingen te ontwerpen voor complexe problemen, en experiences te creëren die je klanten willen.
Elk project start met het begrijpen van de behoeften van je gebruiker. Inzichten uit user research gebruiken we voor de eerste ontwerpschetsen, wireframes en flow maps. Vervolgens werkt ons UX design-team samen met onze engineers de technologische aspecten uit, en zorgen ze ervoor dat het alle functionele beslissingen ondersteunt.
What is UI design?
UI design focuses on the visual, interactive elements of a product. The aim is to build visually appealing digital products by considering elements such as colour palettes, typography, images and animations.
What is UX design?
User experience design is the process of designing a product or platform with the end user kept at the centre of the entire process. UX design considers the wants and needs of the user as a priority, ensuring that the end product provides a meaningful, effective experience.
Our core services and process
Whether you’re at the beginning of the design process, or you’ve got started but need expert support, Apadmi are here to help at every stage of the UX design journey from discovery to user testing.
Discovery: defining the journey
A Discovery phase can be carried in collaboration with your teams to define, validate and refine the problems your business is looking to solve.
Whether you have an existing app that needs significant design improvements, or you are just at the beginning stages of building a product, we help you define the design journey ahead.
Our UX and UI designers challenge assumptions and learn as much as possible about your users before agreeing the problem to be solved. In this stage we can implement user experience services such as user research, typical user flows and concept designs.
Collaborative, iterative design
We follow an iterative design process, making improvements based on user insights and doing this early and as often as practicable to maximise the benefit to your end product.
We add detail to requirements through collaborative refinement sessions with your teams. We also collaborate through creative ideation sessions where we quickly communicate ideas through for example, hand-sketching and paper prototyping. This approach means that ongoing designs can easily be reworked and improved through rapid client feedback where everyone in your team can actively contribute.
Good design principles are steadily worked into the design as it evolves, and accessibility is always kept front of mind as we progress.
User testing and feedback
Showing a prototype to real users to get their feedback is crucial to the UX and UI Design process. We carry out thorough user testing to optimise designs, ensuring they deliver the desired user experience whilst also solving your business problems.
Possible options for user testing include in-person testing in our dedicated lab observed by client stakeholders, guerrilla usability studies for quick feature-level feedback or remote usability studies (both moderated and unmoderated).
CHETWOOD FINANCIAL
Award-winning design that delights users and drives business
Chetwood turned to Apadmi to design and develop their new credit card app, Wave. They needed an innovative product that would allow swift, frictionless onboarding without compromising on a premium look and feel.
Apadmi’s UX and UI designers welcomed the challenge and used their user-centric approach to design a cutting-edge app that is easy to use but seamlessly aligned with Chetwood’s existing branding. The team also ensured accessibility was a big part of the process, making design choices such as supporting large font sizes compatible with screen readers, to allow for more inclusivity.
98% of Wave customers are ‘very satisfied’ or ‘satisfied’ with the app,showing both Chetwood and Apadmi that the design and development of the app was an overall success. Wave also won App of the Year, and a Silver Award for UX Design at the UK Dev Awards 2023, further proving the effectiveness of our collaboration.
What does the design process look like?
All projects begin by understanding the end user, followed by using audience insights to inform initial design sketches, wireframes and flow maps. Finally, our designers work closely with our technical engineers to ensure the technology can support any functionality decisions.
How will investment in UX and UI help my product?
Apadmi’s rigorous design process ensures we can make iterative improvements to your product. These improvements will allow your product to be as user friendly as possible, increasing user engagement and enjoyment.
What you’ll get from a partnership with Apadmi
A product designed to suit your business needs
All our mobile solutions are designed to address your specific business goals. Unlike off the shelf products, all our mobile apps are designed bespoke to help you achieve the results you want.
A product designed to suit your customer needs
Our user-centric design process means that our unique mobile solutions will always delight your customers. A custom-designed app will also help your brand stand out to customers in a crowded market.
Consultancy from true experts
Our UI/UX designers support you with expert guidance and advice at every stage of the design process. With over a decade of experience, Apadmi is a mobile design company that you can trust.
The benefits of our UX & UI Services
Apadmi's UX/UI design services offer a multitude of benefits for delivering a mobile app or website. Our expertise lies in seamlessly blending user experience and interface design, ensuring an intuitive platform for end-users. With meticulous attention to detail, we create aesthetically pleasing interfaces that also enhance functionality. Apadmi's focus on user-centric design guarantees an app or website that resonates with your target audience, encouraging stronger user retention.
Our approach fosters fluid navigation, simplifies complex features, optimises interactions, resulting in a product that delivers unparalleled user experience. Using Apadmi’s UX/UI design experts guarantees a user-friendly platform that stands out in today's competitive digital landscape.
Wij zijn de mobile marktleiders uit Manchester & Amsterdam
Apadmi wordt nog steeds geleid door de oprichters en we hebben de afgelopen vijftien jaar gespendeerd aan het bouwen van een bedrijf waar mensen op de eerste plaats staan. Zonder onze collega’s zouden we nooit komen waar we zijn geweest of waar we naartoe willen.
Goed volk
We zijn open, eerlijk en respectvol naar elkaar en we werken allemaal samen naar hetzelfde doel. Als we samenwerken met onze klanten, nemen we onze verantwoordelijkheid, stellen we kritische vragen en worden we écht onderdeel van hun team.
Gedreven door performance
De impact die we (kunnen) maken is onze grootste motivator. Daarnaast zijn we geobsedeerd door resultaten en willen we de beste zijn. We beginnen met de impact die we willen maken en werken vanaf daar terug om onze producten zo vorm te geven dat ze in lijn zijn met de zakelijke doelstellingen van onze klanten.
Trots
We zijn trots op het werk dat we doen, op onze klanten, op onze mensen en op het verschil dat we kunnen maken in de samenleving.
Klaar voor een uitdaging
Ons hart gaat sneller kloppen van iets ingewikkelds, ons bloed gaat sneller stromen als we een kans ruiken en of het nu gaat om verouderde technologie of compleet nieuwe digitale producten, we krijgen energie van het oplossen van problemen
Nieuwsgierig
We worden gedreven door nieuwsgierigheid en onderzoeken altijd de grenzen van de tech. Van strategie tot ontwerp, we zoeken altijd naar de beste manier om de producten van onze partners vooruit te stuwen.
End-to-end-service
Van concept tot oplevering, wij bouwen geïntegreerde, apparaat-agnostische tech voor toonaangevende merken en organisaties binnen een breed aantal sectoren.
De mensen van Apadmi zijn scherp, barsten van het talent, en hebben passie voor hun vakgebied. Nog belangrijker: ze snapten onze visie voor de app. Hierdoor konden ze ons helpen bij het verder definiëren en ontwikkelen van de strategie.
Jennie Johnson MBE CEO, My First Five Years
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