Domino's

Domino’s and Apadmi deliver increased sales and happy customers with an updated app.

ProductDomino’s app

HQMilton Keynes, UK

SectorRetail

Size106m pizzas annually

Client since2019

Services

Retail

Discovery

Technology strategy

Product strategy

Mobile app development

App optimisation and conversion

Key achievements

Updated app focuses on easy ordering and increased personalisation

Pivotal product for Domino’s digital experience

Orders through the app are up 10%

Downloads increased by 21% year on year

Abandoned baskets decreased by 2.5%

Wat je moet weten

Apadmi was selected by Domino's UK & Ireland to support the food retailer in updating its existing app to deliver a more personalised digital experience for its customers.

A new native app was launched in May 2021 and included a range of additional features such as In Car Collection, group ordering, integrated Google Pay and the ability to save your own customised pizza.

With orders up and abandoned baskets down, the results were fantastic. In the weeks immediately after launch, the app saw its highest ever sales outside of peak season and with a 17.5% increase.

“Dankzij onze partnership met Apadmi is de Domino's-app nu een veel effectiever onderdeel van onze digitale customer experience. Ze combineren business inzichten met technische kennis waardoor we onze visie kunnen verwezenlijken: onze klanten ondersteunen met de beste digitale producten."

Kelly O'Connor Mobile App Product Owner, Domino's Pizza UK & Ireland

Hoe we de markt veranderden

Domino's and Apadmi have built a highly personalised food ordering experience which is the foundation for ongoing digital innovation.

In Car Collection made delivery safer during the pandemic, group ordering caters for all topping choices and is a great use of technology to keep everyone happy, and you can now save your favourite to order every time.

The updated app delivered an 11.5% increase in average weekly sales in 2021 year on year, and monthly average users went up by 17% for the same period.

Domino’s and Apadmi continue to work together, both as a collaborative product team of developers, designers and testers focusing on feature development, as well as app store community management and ongoing optimisation through Apadmi's product marketing services.