Our retail expertise

Unlocking revenue opportunities through loyalty and personalisation

Apadmi creates mobile apps, digital solutions and complex systems integrations for retail clients. With more than 15 years of experience in this sector, our products deliver on our clients’ objectives with increased customer loyalty, user retention and revenue as we turn buyer journeys into highly personalised experiences.

Retailers we work with

Co-op logo
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How retailers find value with Apadmi

Areas of retail we specialise in


Apadmi has worked with some of Europe’s biggest supermarkets including Co-op, Asda and Dunnes Stores. We find innovative ways to keep customers engaged with digital solutions including custom mobile apps, plug-and-play gamification and digital vouchers.


Apadmi supports digital first retailers such as Very to ensure online platforms offer everything a customer needs to enjoy a smooth shopping experience. From new features and functionality, to enhanced UX, our expertise provides ecommerce businesses with the support they need to thrive.

Food & beverage

As an ever-growing area of retail, Apadmi supports a number of food and beverage businesses with digital products to enhance both on premise and online experiences including Domino’s Pizza and Greene King.

Domino's Pizza

Personalising ordering experiences to drive sales for Domino's

We helped Domino's develop a new app to give customers a more personalised experience. Domino’s called on Apadmi’s discovery, design, strategy and development services; including tasking us with the seamless migration of millions of customers to the new app.

The native solution has now become their most valuable sales channel. The app has seen great success:

    Orders through the app increased 10% in 2022

    Downloads increased by 21% year on year

    Launch of new features including saving your customised pizza, in-car collection and group ordering



Increasing loyalty with improved membership

Co-op came to Apadmi looking to give their members a better way to manage their membership with a mobile solution. Using our development, product strategy, systems integrations, and product marketing expertise, we delivered an app that saves their members money, builds customer loyalty and increases revenue opportunities. 

The app has seen impressive achievements, including:

    26 million personalised offers were redeemed last year saving over £10 million for members

    For every £1 Co-op spent developing the app and funding member offers, they received £12 back in revenue

    A 4.8-star app rating with millions of active users that love saving money and donating to charities with the app

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Dunnes Stores

Digitising and driving loyalty for Ireland’s largest grocery retailer

Dunnes Stores needed a trusted partner to create a digital solution that would help it stay competitive, deliver excellent customer experience, save on paper costs, and increase revenue. Our solution was to revamp the existing paper-based voucher customer loyalty scheme with a digital solution.

Our team included experts in strategy, design, delivery, development, QA and launch optimisation, delivering on:

    €2.4m saved annually in print and mail costs with 70% of users opting into vouchers via the app rather than post

    900K downloads in the first year

    The app was chosen by Apple as one of the ‘Top Apps in Ireland’

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The Very Group

Optimising customer experience for online shoppers

Very needed support with two projects that would optimise customer experience. Very used our experts to bolster their internal team to help with mobile app development when they were unable to fill the mobile skills gaps on their own. We also worked together to develop a new customer loyalty proposition which shoppers would love.

Our collaboration resulted in:

    A test automation suite developed for improvements to the sign-in process

    New features for Very’s mobile app across both iOS and Android

    Praise from Very who praised Apadmi’s “outstanding mobile app development expertise”

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Apadmi’s expertise in mobile app development is outstanding. I don’t think there’s anything they can improve on. They’re responsive to our needs and adaptive — it was easy for them to come in and work within our team and culture. Overall, they’ve been able to produce good results. The feedback is all positive.

Neil Memmott Head of Technology, The Very Group

Whatever your next move in mobile, draw upon our expertise...

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