Product Manager

Product Manchester
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As a Product Manager, you will shape and deliver digital products that create measurable value for our clients and their customers. You will lead from opportunity and discovery through launch and in-market optimisation, ensuring investment choices deliver a clear return.

You will directly line manage Senior Product Owners and collaborate closely with Principal Product Managers, cross-functional leads (Engineering, Design, Data & AI), Project Managers, and senior client stakeholders

At Apadmi, we value diverse perspectives and support an inclusive workplace where innovation thrives across our European digital products community. We are seeking an experienced Product Manager to own product strategy and lifecycle outcomes for complex client portfolios, connecting market opportunity with commercial success. Join our expanding team and contribute to impactful, high-value work alongside Europe’s best-known brands.

What you’ll be working on

You will oversee the complete lifecycle of complex client digital products. You will turn user research, market insights, and business goals into outcome-led roadmaps, ensuring that strategy aligns with commercial scope, delivery realities, and client targets.

  • Own and communicate product strategy grounded in user needs, business goals, and evidence.
  • Build commercial and investment narratives detailing expected value, costs, assumptions, and risks.
  • Lead discovery initiatives to reduce market, desirability, viability, feasibility, and usability risks.
  • Shape outcome-led roadmaps and guide Product Owners and teams in making strategic decisions.
  • Lead launch, adoption, and in-market optimisation in partnership with client and agency leads.
  • Use AI responsibly to improve research, scenario modeling, strategic options, and product economics.
  • Identify and evaluate AI-enabled product opportunities that generate customer and commercial value.
  • Line manage, coach, and support the career progression of Senior Product Owners.
  • Provide evidence-led advice to senior clients, managing difficult conversations to build alignment.
  • Partner with Project Managers and Commercial Leads to balance product outcomes with contractual commitments.

What you’ll bring to the team

You are an experienced product leader with a strong track record in consultancy, agency, or client-facing environments. You excel at translating data into strategic outcomes, managing senior stakeholders, and guiding cross-functional teams without becoming a bottleneck.

  • Proven experience owning product strategy from discovery through launch and optimisation.
  • Deep understanding of product economics, investment trade-offs, and ROI. Hands-on experience leading discovery that materially shifts investment or product choices.
  • Ability to influence senior client stakeholders and lead constructive challenge in tough situations.
  • Demonstrated ability to line manage, coach, and develop senior product practitioners.
  • Strong track record launching digital products and driving growth using performance evidence.
  • Confidence using AI tools to enhance strategic analysis, workflows, and decision quality.
  • Experience operating across multiple client engagements, industries, and business domains.
  • Skilled at facilitating strategic workshops and investment discussions with client leaders.
  • Strong balance of customer advocacy, commercial focus, and delivery execution.

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