McCain
Turning household data into a smart B2B sales tool for the world’s largest fry producer
A new way of selling the world’s most loved fries
McCain is the world’s largest producer of frozen fries. With 22,000 employees across six continents, the market leader has an annual turnover of more than $16 billion CDN. One in every four French fries in the world is a McCain fry.
To optimise acquisition at restaurants, McCain wanted new, customised sales software. McCain selected Apadmi to create a smart B2B iPad app that would help account managers calculate the potential profit for a customer on the spot, whenever they were choosing a new or better product from McCain.
Built around one hard problem: data that didn’t exist yet
The challenge was to make potential profit visible quickly, wherever an account manager happened to be standing. Apadmi’s development team combined every element McCain needed into a single smart iPad app offering sharp sales advice on the go, for every customer, every time.
A custom API, built from nothing
The app needed to calculate the number of households within any given radius, based on the selected transport type, but that household data simply wasn’t available internally.
Apadmi’s challenge was retrieving it via a purpose-built API link across multiple European countries, effectively building the data source from the ground up.
Profit, visualised on a map
The app calculates profit based on a range of data points and plots the results on a custom Google Map, giving account managers a clear picture of potential profit in both image and number, designed to make choosing profit easier than ever.
Built for the road, not the office
Regardless of time or place, McCain’s account managers needed a tool that worked exactly where the conversation was happening, on location, in front of the customer.
Turning data into revenue
The result is a highly optimised sales tool that allows McCain Foods to unlock further revenue opportunities globally, while showing its customers exactly how McCain can bring value to their business.
“Quality & Integrity”
“Quality and integrity are our primary focus at McCain Foods. Together, we developed the McCain Delivery app to bring our primary sales focus to life in an interactive digital way. Although we operate from different continents, our teams worked closely together throughout the process. We are extremely happy with the result!”
– Steve Pihl, Senior Brand Manager, Potatoes, McCain Foods
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