Retail Apps Survey 2024

Learn how the retail app landscape is changing in our 2024 report with insights from over 1000 consumers.

What you’ll discover

Get ready for the retail app revolution.

As the retail sector evolves, the importance of retail apps is evident. What was once an alternative way to shop has become an essential tool in the consumer’s journey. They blend the convenience of online browsing with the immersive experience of in-store shopping, all in the palm of your hand.

This evolution from physical to digital platforms reflects a broader shift in consumer expectations, with retail apps now at the heart of modern shopping habits. The 2024 Retail App Report has surveyed 1000 UK shoppers to investigate how consumers interact with retail apps.

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Research you can rely on

Drawing on more than 1,000 consumers, this report provides a comprehensive view of retail app trends.

Consumer Survey

We gathered data from 1000 respondents across the UK to understand their retail app habits.

Must-Have Features

We uncover which features and functionalities shoppers most want from their retail apps.

User Experience Pitfalls

Customers share their top frustrations when it comes to using retail apps that don’t perform how they expect.

Top 5 Retail Apps

The survey unveils the leaders of the pack in the UK retail app space, showcasing the apps that have captured consumers’ attention and their loyalty.

Blueprint For Success

The data presents a compelling narrative: the
future of retail lies in the hands of those who
prioritise app innovation and responsiveness to
consumer needs. We outline the blueprint for success.