Loyalty Leaders Dinner at The Big Handshake 2026

The Hoxton, Amsterdam October 5, 2026 18:30

Back for its 4th consecutive year, The Big Handshake Loyalty Dinner is the place to be the night before the main conference. Hosted by Apadmi, Braze and Talon.One, this intimate, invite-only evening brings together the brightest minds in loyalty, product, and mobile.

Apadmi, Braze, Talon.one and leading loyalty experts at The Big Handshake Loyalty Dinner

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Register your interest

The Big Handshake brings a packed schedule of learning and networking over two days. This dinner is designed to ease you in, giving you a strategic head start with new connections and relevant conversation over tasty food and drinks.

Over four years, this pre-conference gathering has grown into a cornerstone tradition for loyalty directors, product strategists, and app growth specialists.

Together with Apadmi, Braze and Talon.One, you’ll join a curated room of peers to dissect the trends, tech stacks, and engagement models shaping the future of digital loyalty. Register your interest and we’ll be in touch to secure your place.

*To keep conversations dynamic and ensure a wide range of voices, we ask that brands limit attendance to one guest each.

What we’ll explore over dinner

The Next Frontier of Promotion Engine Tech

Discover how modern promotion infrastructure, such as Talon.One, powers hyper-targeted, flexible rewards in real-time without straining your tech stack.

Lifecycle & App Engagement That Sticks

Learn how orchestrated, cross-channel messaging tools, such as Braze, drive repeat usage, turn passive app users into brand advocates, and maximise customer LTV.

Product-Led Loyalty Integration

Explore how industry leaders are closing the gap between marketing mechanics and app UX to deliver seamless, habit-forming loyalty experiences.

Pre-Conference Intel & Trend Debrief

Take a candid look at the big themes dominating the main stage – giving you the insights and questions to lead the narrative during the conference.

About the event