Turning digital assets into growth engines

British High Commission, Colombo September 15, 2026 08:30

Hosted at the British High Commissioner’s residence in partnership with the BHC, this executive session brings together Sri Lanka’s top business leaders. We’ll share proven global product strategies to help corporations shift their digital portfolios from IT cost centres into primary growth engines.

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Sri Lanka’s Digital Transformation economy is booming, fuelled by the move to mobile for so many of its critical services for Consumer and Citizen. Yet too many businesses still treat digital products as IT cost centers – checkbox exercises focused on shipping features rather than driving commercial results.

This invite-only breakfast sets out to flip that mindset. Alongside industry peers, Apadmi’s mobile experts will explore how leading organisations can shift their focus from what they build to how it changes customer behaviour. Whether your goal is boosting basket size, increasing secure sign-ups, or reducing the cost-to-serve, success lies in treating your digital portfolio as a primary engine for growth.

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Topics

A curated series of talks for C-suite executives in Public Sector, Retail, Banking, Telecommunications, and Hospitality.

Retail, Grocery, CPG & Food Production: Turn every checkout into an opportunity to increase basket size, improve conversion and build lasting customer loyalty.

Banking & Financial Services: Simplify onboarding and self-service to acquire customers faster while maintaining trust and security.

Telco & Utilities: Deliver dependable digital experiences that reduce support demand, lower cost-to-serve and improve customer satisfaction.

Tourism & Hospitality: Create seamless booking journeys that increase direct revenue and keep travellers coming back.

You’ll discover the strategies, technologies and real-world examples helping organisations remove friction, delight customers and drive measurable business impact.

The 5 foundations to building great digital products

Focusing on Experience, Stability, Performance, Data, and Conversion. We’ll outline how balancing these pillars shifts a business away from opinion-led product management and toward predictable, measurable revenue outcomes.

Global Proof Points

A look behind the scenes at how data-backed, iterative product improvements for European giants like Domino’s, BASF, Co-op, and ID Mobile (Currys) have stacked up to deliver massive commercial returns, margin increases, and operational efficiencies.

Uncovering local giants

The pace of digitisation of brand experiences has rapidly increased across many industries. At this event, you’ll hear from market-leaders who have undergone dramatic digital transformation to power greater experiences.

The Execution: The 6–12 Month Playbook

A practical roadmap to establishing senior commercial ownership over digital outcomes, auditing existing journeys, prototyping fixes, and scaling optimisation.