Apadmi and Pinch – why we’ve come together

So, what’s behind this move, and why does it feel like the perfect match?

Garry Partington, CEO of Apadmi

“We’re thrilled to be taking the next step in Apadmi’s continued growth. It’s a brilliant fit which builds on our unique blend of mobile engineering and digital product expertise and also gives us a great foothold into new sectors.”

Tim Klein Haneveld, Co-founder of Pinch

“There’s such a good fit between Pinch and Apadmi in terms of our expertise and our ambitions. We are really excited about building on what we have created and taking that to the next level as part of a bigger group, for both our clients and our people.”

Why coming together makes sense

• A natural fit in culture and capabilities. Pinch has strong mobile innovation experience across the Benelux media and mobility space, working with names like DPG Media, NRC, Albert Heijn, and Qmusic. These media and subscription capabilities align perfectly with Apadmi’s product engineering focus.
• Strong local presence. Pinch will continue to operate from Amsterdam with its full team intact, eventually integrating into Apadmi’s broader Dutch operations without any immediate structural upheaval.
• A wider reach. Adding Pinch to the fold strengthens Apadmi’s presence across Europe, from the UK to Poland and the Netherlands, setting us up to deliver even more value to clients across sectors.

Having expanded our European footprint early in the year as we joined forces with Droids on Roids in Poland, welcoming Pinch to the Apadmi Group opens new doors — especially in media, retail, and mobility across the Netherlands.

The best part? The essence of what makes each of us great stays exactly where it belongs. Pinch keeps innovating in Amsterdam. Apadmi continues crafting standout digital products across Europe. Together, we’re stronger, even more capable, and ready to deliver next-gen mobile experiences that unlock new value for our clients, and their end users.