Apadmi celebrates 8 wins at the 2026 Lovie Awards
Apadmi has secured eight awards at the 2026 Lovie Awards, with Co-op, Footasylum, Greene King and iD Mobile each taking home both a jury-selected award and a People’s Lovie Award.
The results recognise four standout mobile experiences that make everyday life easier, more useful and more engaging, from shopping for trainers and booking a pub table to managing a mobile account and getting more from everyday shopping.
Across four categories, Apadmi picked up one Silver, three Bronze and four People’s Lovie Awards, celebrating work that delivers great user experiences and measurable commercial results.
The apps recognised among Europe’s best
These eight wins reflect what matters most to us: building apps people choose to use again and again.
The Lovie Awards celebrate the best of Europe’s internet across culture, technology and business. Winning both jury-selected awards and the public-voted People’s Lovie Awards makes this year’s results particularly special.
iD Mobile: Silver & People’s Lovie Winner
Apps, Immersive & Games: Best User Experience
iD Mobile transformed an app rated just 2.3 stars into a 4.5-star experience now used by 2.2 million subscribers. It’s generated over £2m in add-on sales while cutting overall support contacts by 30%, even as the customer base grew by 400,000.
Co-op: Bronze & People’s Lovie Winner
Apps, Immersive & Games: Shopping & Retail
The Co-op app has been downloaded 8 million times and now brings 1.4 million members back every week. It’s driving loyalty with purpose too, helping members raise millions for local charities and community causes.
Footasylum: Bronze & People’s Lovie Winner
Apps, Immersive & Games: Entertainment, Sports & Events
Footasylum’s new app paid back its entire development investment in just one month, with conversion up 77% year on year at launch. It also increased average order value by 9% and reached the Top 10 in Apple’s Shopping category.
Greene King: Bronze & People’s Lovie Winner
Apps, Immersive & Games: Travel, Transportation & Hospitality
We helped Greene King turn mobile into a genuine growth channel, increasing spend, growing loyalty and creating a digital front door for 1.5 million active users. The app connects 1,500 pubs and drove £6.5m in transactions in just six months.
Built for the moments that matter
These eight wins reflect what matters most to us: building apps people choose to use again and again. Each experience combines thoughtful design with technology that delivers real value for customers and businesses alike.
Mellissa Flowerdew-Clarke, Global CMO, Apadmi: “Great work comes from clients who bring as much ambition to the table as we do, and teams who care about every detail of the products they build. That’s a pretty powerful combination, and these awards reflect what happens when you get it right. Eight wins is a new record for Apadmi, but we’ve got our sights set on breaking it again.”
A huge thank you to everyone who helped bring these products to life, and to the thousands of people who backed them in the public vote. These awards are a celebration of what we can achieve together, and we’re proud to see all four apps recognised among Europe’s best.
Let’s build what’s next
We work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.