Apadmi and Footasylum win Talon.One Impact Award

The award was announced on 4 November 2026 at INCENTIVIZE, Talon.One’s loyalty conference, following a flagship on-stage presentation from Footasylum and Apadmi. 

The Impact Award is Talon.One’s prize for best ROI and business results. It goes to the customer that achieved the most measurable business impact using the platform, whether through revenue growth, cost reduction, conversion or customer lifetime value.

Entries are judged on hard numbers: a documented before-and-after comparison, and a clear line between specific Talon.One features and the results they produced. 

The work behind the win

When Apadmi rebuilt the Footasylum app from the ground up, the new architecture was designed to plug into best-in-class platforms. Talon.One was chosen as the loyalty and promotions engine, with Braze running messaging and personalisation alongside it. Apadmi integrated both into the app so that loyalty data and customer messaging share the same picture of each customer.

Talon.One runs the rules. Footasylum REWARDS has four tiers, from Entry up to AAA, and two separate currencies: tier points that decide status, and cashback points that convert into vouchers.

Points only become available after the 28-day returns window, ensuring rewards reflect purchases customers actually keep. When a tier expires, customers drop just one level, making it easier for lapsed members to re-engage. And every voucher and birthday gift uses a unique customer code, preventing codes from leaking onto deal sites and protecting margins with a hype-driven audience. 

The Footasylum team can build and launch campaigns themselves, without development work, so offers can move as fast as drops and trading moments like Black Friday.

Braze makes it personal. Because loyalty status flows through to Braze, a customer’s tier and rewards shape what they hear and when. Tier-up moments, reward reminders, birthday gifts and early access to drops arrive as rich push notifications to the right customer at the right time, rather than as blanket promotions.

Footasylum’s customers are mostly Gen-Z, so rewards lean on access and status over discounts: early access to sales and LockedIn content, event invites, and competitions such as a trip to Japan. Members can also pick their own monthly reward from a choice of three. In-store QR codes bring shoppers into the programme too, giving Footasylum an identified relationship with customers who might otherwise only ever buy in a shop.

From app investment to commercial impact

The new app paid back Footasylum’s full development investment within its first month, with conversion up 77% year-on-year at launch. It has since generated millions in additional revenue, with loyalty members spending more than non-members and coupon redemptions increasing.

Chris Regan, Global Director of Partnerships, Apadmi: “This award is a real testament to what’s possible when great technology and the right expertise come together. Working alongside Footasylum, Talon.One and Braze, we’ve helped create a connected mobile and loyalty experience that’s delivering genuine commercial impact. We’re proud to be part of that journey, and even more excited about what we can achieve together next.”