Carlsberg

Behind the scenes, managing field operations had become increasingly complex. Hundreds of emails, multiple spreadsheets and manual billing processes were slowing down distributors and managers, creating unnecessary administration and leaving room for errors.

An earlier attempt to introduce a mobile app hadn’t met expectations, making it even more important to get the next experience right.

Carlsberg Poland partnered with Apadmi’s team in Poland, formerly Droids On Roids, to develop Hoppy: a rewards-driven mobile platform designed to simplify field operations, improve product visibility and give distributors a more engaging way to work.

Rebuilding the experience around users

Rather than starting with technology, we started with the people using it. Feedback from the previous app helped identify what wasn’t working and where a better mobile experience could make the biggest difference. Collaborative workshops then shaped the product roadmap, prioritising functionality around user needs and business value.

The result was Hoppy, bringing task management, rewards, training, communication and billing together in one connected experience.

Making every task count

Hoppy gives distributors a clear view of available tasks, including location-based activities displayed on an interactive map.Users can select individual or group tasks, complete them in the field and submit evidence directly through the app using surveys, photographs and QR codes.

Each completed activity earns points that can be converted into money through an integration with Igoria Trade, creating a direct incentive for participation. By connecting everyday tasks with tangible rewards, Carlsberg Poland introduced a more engaging approach to managing field activity while reducing the manual processes previously required.

Giving managers greater visibility and control

Hoppy isn’t just for distributors. A dedicated web-based admin panel gives Carlsberg Poland’s managers the tools to coordinate activity across their teams. Managers can create and assign tasks, monitor progress, manage users and allocate bonus points, all from one place. Reporting provides visibility into completed activities, while in-app news and notifications help keep teams informed.

The platform also supports e-learning, allowing distributors to develop their knowledge and earn additional rewards for completing courses.
Together, these features create a more connected way of working, giving managers greater oversight while making everyday activities easier for distributors.