CCC
A next-gen mCommerce app for Central Europe’s leading footwear brand
Powering Omnichannel Retail Through Mobile
CCC, now part of the broader Modivo Group, is one of Europe’s largest retail companies and a market leader in the footwear and apparel segment. They operate a vast omnichannel network combining over 900 physical retail stores with expansive e-commerce platforms to sell shoes, clothing, and accessories across 15 European markets.
CCC set out to elevate user experience by creating a mobile app that allows customers to shop comfortably anywhere and anytime. As a widely recognisable brand, CCC required a platform that felt like an integral part of its established omnichannel ecosystem. Apadmi’s team in Poland (Droids On Roids), partnered with CCC to overhaul their mobile strategy and deliver high-performing native apps.
Core Platform Capabilities for Seamless Commerce
Our goal was to build a mobile experience that allows CCC customers to easily browse and shop whenever and however is most convenient for them.
From a technical standpoint, the objective was to build solid, native iOS and Android apps serving customers across eight markets while enabling future regional expansion.
The delivered platform empowers users to easily browse product portfolios, get inspired by trends, build personalised wishlists, and securely finalise purchases within a few clicks.
Easy Browsing and Filtering
Shoppers can easily filter through a large inventory of brands like Lasocki, Jenny Fairy, DeeZee, and Lanetti. Our team regularly iterates on search and sorting algorithms to keep results relevant. A responsive filtering engine lets shoppers narrow down large catalogues using sliders and checkboxes.
Frictionless Cart and Checkout
Users can easily add items to their cart, then return to browsing or head straight to checkout. The cart overview shows selected items, individual prices, and the final total before buying. The app collects shipping data quickly to make delivery setup smooth.
Versatile Payment and Delivery
Customers can choose preferred delivery methods such as DHL or Polish Post. We included a wide range of payment options, including online banking, BLIK (a popular Polish mobile payment system), wire transfers, and in-store pay-on-collection. By choosing PayU as a payment processing platform, we ensured secure checkout with auto-filled data for returning users.
Bridging Digital and In-Store Experience
To ensure the new mobile app acted as a core pillar of CCC’s omnichannel vision, we built features that directly connect the digital user experience with physical stores. Customers benefit from full visibility across both channels, enhancing convenience whether shopping from home or visiting retail branches.
Store Locator and Local Stock
An integrated map helps users find nearby physical shops complete with opening hours, directions, and contact information. Users can also check if a specific item is currently in stock at their local CCC branch before visiting.
In-Store Scanner
We built an in-store barcode scanner directly into the mobile application. Shoppers can scan product barcodes in physical retail stores to instantly check if other sizes or colours are available right from their phone, without needing to find a staff member.
Gamified Discovery and Wishlists
Quick product swiping lets users swipe right to like or left to pass on new arrivals, making shopping feel interactive. Users can also save favourite items to personalised wishlists for later, making them easy to find on their next visit.
Lifestyle Content and Customer Loyalty
Beyond pure e-commerce transactions, the platform was designed to serve as a lifestyle hub and foster strong community engagement. By integrating fashion feeds and digital membership capabilities, the app drives ongoing retention and brand loyalty across international markets.
Personalisation and Trend Feed
Detailed product pages include sizing, materials, brand details, and care instructions. The app tracks viewing activity to proactively suggest complementary products, driving cross-selling opportunities. Beyond commerce, the app serves as a lifestyle hub, delivering industry trends, styling advice, and news updates.
Social Community and Loyalty
Users are encouraged to share personalised outfits and tag Instagram content using dedicated campaign hashtags. A frictionless registration flow lets users instantly join the CCC Club digital loyalty program to unlock discounts. Existing members can also link their plastic card to keep all vouchers in one place.
RESULTS
The impact was clear, with the new mobile experience driving significant growth across revenue, engagement and app adoption.
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+280%
app revenue
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+120%
active users
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+250%
app downloads
Technical Execution
Delivering native iOS and Android platforms required robust architecture, seamless third-party integrations, and flexible governance. Our engineering and design teams established agile workflows to manage complex requirements across multiple markets while maintaining rapid release cycles.
Collaborative Design Methodology
We started with design workshops to turn ideas into wireframes and interactive prototypes. This helped us test the vision early, reduce risks, and speed up the design process. By combining CCC’s branding with modern UI standards, we built an app that looks good and works well.
Engineering Excellence
For iOS, we chose native development to keep performance high and dependencies low. This gave us better control and scalability for features like network requests and barcode processing. We managed a complex workflow with multiple vendors involved in the project, using Agile and Scrum to keep all stakeholders in sync. We also implemented a smooth, card-based sliding interface for new product discovery and maintained a 1-to-2-week release cycle for app updates.
For Android, we followed similar logic. We used the platform’s strengths, incorporating standard, reliable libraries like Retrofit, Moshi, and the AndroidX suite to speed up development without cutting corners.
“Profound Technical Expertise”
“The team at Droids On Roids (Apadmi) goes far beyond mere execution; they operate as a deeply invested strategic partner. Their transparency, agility, meticulous attention to detail, profound technical expertise, and flawless project governance were instrumental to our success. They provided us with continuous visibility into the development lifecycle and accommodated necessary pivots with impressive flexibility.”
– Michał Pachnik, Ecommerce Campaigns & Mobile APP Manager, CCC
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