Apadmi selected to bring My First Years to life

My First Five Years is a new digital venture founded by Jennie Johnson MBE (former founder of Kids Allowed) and Alistair Bryce-Clegg, drawing on their combined extensive experience in early years parenting. This market-disruptive app will offer personalised parenting guidance in the formative years of a child’s life. The app is aimed at expectant parents and parents of 0-5 year old children and is currently in design and development with Apadmi. 

Apadmi was selected in 2021 as the partner to help refine the concept, design the app experience and create the finished product, which is currently in its beta testing phase. 

Jennie commented: “We want to see parents enjoy parenting more, and every part of the My First Five Years app will be designed with that in mind. Alastair and I have over 25 years’ experience of supporting and helping parents, and we know first hand the difference an app like this will make to their lives. For busy parents who are always on the go, an app that offers support in your hand is a very exciting concept. 

“We approached Apadmi as we knew we wanted to create a best-in-class solution and the Apadmi team gave us the confidence they could deliver from the very first engagement. 

“We first embarked on a discovery phase, which was invaluable to us to take our idea and take us to the “eureka moment” where we had the belief that our ideas could be distilled into an app. Going through this process with Apadmi allowed us to take our very high level ideas and streamline them into a much more refined brief, working out the priorities for phase one of the app and making those parts the best they can be.

“Apadmi’s people are sharp, passionate, talented in their field and importantly, they share our vision for the app as they helped us define and develop our thinking.  With Apadmi as our digital partner challenged with turning those ideas into reality, we are confident the app will be best-in-class.”