Fresh thinking

Articles, events, reports, and expert perspectives on mobile, AI, digital products, and the trends shaping what’s next

Insights

Agentic Commerce in 2026: What’s Real & What’s Next

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Inside Asda’s shift towards hyper-personalised loyalty

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How Will Mobile Engagement Define The Future of Wealth Management?

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Topps Tiles launches trade app with Apadmi

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Apadmi Brand Refresh: The Story Behind Our New Identity

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Apadmi launches first loyalty app for Yeo Valley Organic

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Events

Cocktails at Carmo: World Aviation Festival

13 October, Lisbon. Join senior aviation and travel leaders for an exclusive sunset reception during WAF. Drinks, canapés & rooftop views at Carmo.

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The Loyalty Leaders Dinner at The Big Handshake 2026

5th October, Amsterdam. Hosted by Apadmi, Braze and Talon.One, this intimate, invite-only evening brings together the brightest minds in loyalty, product, and mobile.

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Turning digital assets into growth engines

15 September, Colombo. Discover the global product strategies to help corporations shift their digital portfolios from IT cost centres into primary growth engines.

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Downloads

Mobile Customer Loyalty Report 2026

Unpack the data, the proof points, and the uncomfortable truths brands can’t afford to ignore in our third edition of our mobile customer loyalty report.

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Travel Apps Report 2026

Learn what your customer wants and needs from a travel app in 2026. From AI assistants to surprise perks and upgrades, this report uncovers what users value most.

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Finance app report 2026

Learn how the rules of mobile finance have changed, and why the features that banks assume drive retention are no longer enough.

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