More than 220,000 downloads in the App Store and Google Play
The app received 261 orders in the first week of its launch, and before acquisition, it was taking over 9,600 monthly orders
The app accumulated almost 8,500 users with 95% of them rating the service good or very good
What you need to know
Co-op was looking for a digital solution to help achieve its goal of capturing 3% of the repeat prescription market. It needed an app which revolutionised the way patients manage the delivery and collection of their prescriptions.
There was another challenge. Co-op wanted anyone to be able to use the app, regardless of whether they were Co-op members or not. The result was an app which allowed patients to quickly and securely set up a connection to their GP surgery, by integrating registration with their NHS login.
The Co-op healthcare app performed brilliantly from launch and helped patients across the UK by providing a safe, contactless way of ordering their repeat prescriptions.
The pharmacy sector is at the start of a digital revolution and we’re excited for what’s to come, as people increasingly look for more flexibility and convenience in accessing their medication. The app is just the start for our Health business.
Tim Davies, Founder and Managing Director, Co-op Health, Director of Group Ventures
How we moved the market
The app was one of the first of its kind to integrate with a patient's GP practice, by simply using an NHS login to register. This allowed them to order repeat prescription medicine quickly and securely.
It also featured push notifications to help with order tracking and included an integrated chat system for any queries or issues.