Optimisation and conversion

Improving digital product performance

Delivering exceptional digital experiences isn't just about creating a great product. It has to be supported by the right blend of promotion, optimisation and ongoing measurement to make sure it's converting as intended. 

We help our clients' products realise their full potential by maximising visibility, downloads and engagement. We achieve this through app store optimisation, app store promotion and community management of reviews. 

Our app optimisation services support any stage of the user journey. Whether you need help getting more downloads or improving a key user flow within your app, Apadmi will analyse and iterate your product to increase its ability to convert. 

What is app optimisation?

App Store Optimisation, or ASO, is a crucial aspect of app marketing; the aim of this service is to maximise visibility, downloads, and user engagement. By focusing on optimisation, you can attract more users, increase conversion rates, and drive increased engagement and revenue.

ASO and conversion rate optimisation can include a range of activities, from keyword research, competitor analysis, as well as updating your app’s title, description, metadata, icon and screenshots in the app stores. We also recommend that your ASO strategy includes elements of community management of ratings and reviews, which should be fed back to the app development team where appropriate. To maximise conversion rates, we also conduct A/B testing to identify what resonates best with your audience.

The Co-op app

Build, launch and beyond

Co-op relaunched their membership app in Sept 2020, utilising Apadmi’s App Marketing launch support services.

Apadmi optimised the Co-op Product Page Listing to ensure potential users could clearly and quickly understand the benefits of becoming a Co-op member. This involved keyword research to ensure the app ranked for search terms that would bring relevant users. Apadmi also created slick new assets for the page, whilst responding to reviews to let them know of the new and improved app features.


The app was ranked #1 Shopping App and #2 App overall in the App Store during launch week with over 1 million downloads in the first month. We maximised app visibility by securing several App Store collection features including; ‘Hot Right Now’, ‘Essential Apps’ and ‘Shop Smart and Save’. We also increased the app rating from 2.8 on iOS and 3.1 on Android to 4.8 and 4.7 with over 60,000 new reviews. 

Co-op continues to work with Apadmi’s app store optimisation experts.  We use features such as In-App Events and Custom Product Pages to increase the app’s visibility and improve conversion rate. Our collaboration is currently focussing on the amplification of Co-op’s launch of Co-op Live.

Why Apadmi?

Apadmi’s specialist app marketing team ensures your app stands the best chance of success when it launches. For existing applications, we can provide that much-needed boost to let your product truly shine. 

We take an iterative approach, meaning all of our recommendations are carefully mapped out,  tracked and monitored to ensure optimum results. From App Store Optimisation to Community Management, we offer a full optimisation and conversion service for your product. 

Our team are trusted partners for a range of business from start-ups such as child development app My First Five Years, to long-established financial service providers such as Charles Stanley, to retail giants such as Domino’s and Co-op.


What you'll get from a partnership with Apadmi

A product optimised to suit your business needs

All our ASO solutions are designed to address your specific business goals, whether you are looking to increase general product awareness, or you have a goal to make big improvements to your app store rating, our services can be tailored to help you achieve the results you want.

A product optimised to suit your customer needs

At Apadmi, we always put the end-user at the centre of everything we do. Our user-centric approach ensures that whatever changes we make to optimise your product will consider your customer’s needs.

Consultancy from true experts

Our product marketing experts support you with guidance and advice at every stage of the optimisation process. With over a decade of experience and leading brands as long-term clients, Apadmi is an app optimisation company that you can trust.

The benefits of an optimisation and conversion strategy

Apadmi’s app marketing experts can help improve app ratings and respond to user reviews, increase search visibility and get your app featured in editorial collections by Apple and Google.

Our aim is to create a complete picture of the way customers find, see and engage with your product to inform and implement recommendations which will maximise its visibility, functionality and ability to convert.

Continuously implementing learnings and feedback allows us to improve user experience as well as overall brand experience. Improving your app conversion rate is the ultimate goal, as this will allow you to swiftly achieve growth and start seeing greater ROI from your product.


We are leading mobile app developers in Manchester

Apadmi is founder-led and we’ve spent the last 15 years building a powerful legacy of being a people first business, and we would not be what we are today without our colleagues, past and present.

We’re good people

We’re open, honest and respectful of each other and we all play for the team with one common goal. Working alongside our clients we take genuine ownership, ask challenging questions and become extensions of their teams.

Driven by performance

We’re motivated by impact, results-obsessed and determined to be the best. We start with impact and work backwards to shape our products around business outcomes. We’re powered by data and insights to inform decisions.

Positively Proud

We’re proud of the work we do, our clients, our people and the difference we make in the communities around us. 

Up for the challenge

We’re excited by complexity, thrilled by opportunity and energised by solving problems. Our technical heritage enables us to simplify the complicated, whether it’s legacy technology or entirely new digital products.

Constantly inquisitive

We’re guided by curiosity and always looking to push the boundaries of technology. From strategy to engineering, we’re always looking for the best ways to drive products forward for our partners. 

An end-to-end service

From conception to delivery, we create integrated, device-agnostic technology for leading brands and organisations across a range of sectors.

Apadmi’s product marketing expertise has given us a new perspective on how to increase engagement with existing and potential new customers, as well guiding us on optimising our app store listings, nudging positive ratings and how to respond to reviews in a positive way.

Joel Godfrey Head of Product at Co-op

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