Product optimisation and increasing conversion
We help our clients' digital products realise their full potential by maximising visibility, downloads and engagement, as well as optimising your product within the app store. Continuously implementing learnings and feedback allows us to improve user experience as well as overall brand reputation.
Converting customers post launch and beyond
Delivering digital experiences capable of driving a business forward isn't just about creating a great product. It has to be supported by the right blend of promotion, optimisation and ongoing measurement to make sure it's converting as intended.
Our optimisation and conversion services support any stage of the user journey, so whether you need help getting more downloads or improving a key user flow within your app, Apadmi will analyse and iterate your product to increase it's ability to convert. Our product marketing team can help improve app ratings and respond to user reviews, increase search visibility and get your app featured in editorial collections by Apple and Google.
Our aim is to create a complete picture of the way customers find, see and engage with your digital product to inform and implement recommendations which will maximise its visibility, functionality and ability to convert.
Our core services
App Store Optimisation
We regularly analyse your competitors and conduct keyword research, creating all of the assets needed to optimise your app, putting forward additional suggestions on how to gain more organic users. From writing new descriptions to A/B split testing designs for your screenshots, we identify new ways to climb up the rankings and achieve more downloads.
App Store Promotion
Working closely with the Apple App Store and Google Play editorial teams means that we know all the best practices to give your app the optimum chance of being featured front and centre of the app stores. Our in-depth knowledge means that we can anticipate what will be trending next, allowing us to identify timely opportunities to promote your app.
Engaging with your community is key to creating a better user experience and improving your app’s rating. We ensure best practice when responding to app reviews by answering new reviews within 24 hours and identifing opportunities to turn negative reviews into positive ones, through help, guidance and positive communication.
The Co-op app
Build, launch and beyond
Co-op relaunched their membership app in Sept 2020, utilising Apadmi’s Product Marketing launch support services.
The app was ranked #1 Shopping App and #2 App overall in the App Store during launch week with over 1 million downloads in the first month. We maximised app visibility by securing several App Store collection features including; ‘Hot Right Now’, ‘Essential Apps’ and ‘Shop Smart and Save’. We also increased the app rating from 2.8 on iOS and 3.1 on Android to 4.8 and 4.7 with over 60,000 new reviews. Co-op has since acquired 184,000+ new members since the relaunch, which is up 103% year on year.
Apadmi’s specialist Product Marketing team ensures your app stands the best chance of success when it launches or relaunches.
All of our recommendations are carefully mapped out, taking an iterative approach to track each change and monitor results. From App Store Optimisation to Community Management, we offer a full Product Marketing service for your product. Our team are trusted partners of both local start-ups such as child development app My First Five Years, and internationally known household names such as Domino’s.
Learn how to finesse your app optimisation strategy
We recently ran an online masterclass with our in-house app optimisation team. Tune in to get to grips with our 3-step approach to organic app optimisation. With up to 65% of App Store downloads coming from organic search, we've noticed that very few app optimisation strategies integrate keyword optimisation into their approach. Watch our 1-hour masterclass to find out how to nail your organic optimisation approach.
Apadmi’s product marketing expertise has given us a new perspective on how to increase engagement with existing and potential new customers, as well guiding us on optimising our app store listings, nudging positive ratings and how to respond to reviews in a positive way.
Joel Godfrey, Head of Product at Co-op