The Co-op app has been downloaded more than 2.3 million times.
£100 million has been donated to local causes.
More than 4000 local causes are supported.
What you need to know
Following a report produced by the Co-op, it was clear many members were craving a better way to manage their membership through a mobile solution.
The Co-op embarked on a journey to find out if a mobile app would help members to manage their memberships with greater ease and efficiency. Members told them they wanted a digital card on their phone, with the ability to access their loyalty scheme benefits all in one place. What would the Co-op get out of this? Greater engagement with happier customers.
Apadmi is a part of our team. They’re a fantastic bunch of people and it’s meant working on the app for the past year has been enjoyable and fulfilling. Our goal is to continue to deliver more value to our members and their communities – the app and Apadmi have a huge role to play in that.
Louise Nicholas , Product Manager, Co-op Membership
How we moved the market
Almost two years of innovation later, Apadmi has developed a bundle of exclusive features in partnership with the Co-op team, such as a digitalised membership card, the ability to donate your balance to local causes and personalised, paperless vouchers.
It was important for Co-op to help both their members with a seamless membership experience, but also their causes. The "donate your balance" functionality enhanced Co-op's offering and drove more digital presence during the COVID-19 pandemic.
The way shoppers behave both online and in-store changed in 2020, and Co-op wanted to ensure all members had improved access to their rewards, which we enabled with the paperless voucher feature and personalised offerings based on their habits.
Post the launch of the new App, we’re continuing to work with the Co-op Membership team to update existing app features and constantly innovate, to provide the best mobile experience for their members.
The app has won the following Awards