For almost two years, Apadmi and Co-op worked on iteratively developing the membership app, launching first to Co-op colleagues and driving innovation through extensive research and user testing. In 2020 the app launched, complete with a bundle of exclusive features such as a digitalised membership card, integrated with Apple and Google Pay, a 'donate your balance to local causes' feature and weekly personalised offers based on spending habits.

To date the app has been downloaded more than 2.3 million times and last year 26 million personalised offers were redeemed, saving members over £10 million. According to Co-op's Chief Product Offer Adam Warburton, "The app has been phenomenal in terms of commercial success" as "for every £1 spent developing the app and funding member offers, there's £12 in revenue that's hit the bottom line in one of our retail stores."

More recently, Apadmi has supported Co-op with App Store Optimisation, increasing App Store downloads by 54% and climbing up category rankings by 42%.

The team continue to work with Co-op on new app features and functions, including the newly launched Member Prices, constantly innovating to provide the best mobile experience for their members.