Conversion rates within my digital product are lower than expected and it’s a challenge to understand why.
Low conversion rates are rarely linked to one single factor, which is why we approach Conversion Rate Optimisation (CRO) by looking at the entire funnel. How can we break down the steps we are asking customers to take on their conversion journey and what improvements can be made at each one? We ensure the right analytics are in place to accurately track users, before recommending iterative improvements which can be measured and tested.
How we helped Argos build an app with great conversion performance
Getting people to use the Argos app meant making payments easy, fast and a smooth experience. Because of the focus on frictionless conversion during the design and build of the app, it became the retailer's most popular payment channel within 6 months of launching.See our case study