Content type

Our thoughts on WWDC 2020

Jul 01, 2020
    WWDC (from home) has come and gone with significantly less by way of extended audience applause, significantly more Memoji avatars, but the same plethora of updates to the Apple ecosystem. No new consumer hardware announced this year, but there were plenty of software updates, big changes coming to the Mac and much more in amongst the slick tour around Apple Campus during

Apadmi Life – what’s new?

Jun 29, 2020
In 2020, Apadmi life changed. Twice. In February, we moved into our new HQ at Anchorage in Salford Quays. Then 3 weeks later we all moved out.  We also reached 150 in head count – normally that would be all the excuse we needed for a party, but times were different. Instead, we focused on the new challenge of onboarding and getting to know

#SportTechTalk: In conversation with Richard Lang, SPOK’D

Jun 10, 2020
Welcome to the first Apadmi #SportTechTalk – an interview series dedicated to all things sport, tech and digital. Here, our sports lead David Stevenson speaks to Richard Lang, Founder of cycling software tool SPOK’D. At Apadmi, we’re fascinated by the increasing role that technology and data can have in transforming both fan engagement and athletic performance.  We’ve recently won awards with SailGP for example,

Usability testing: recognising and adapting to different user personalities

May 21, 2020
You only need five users to run valuable usability testing. According to Jakob Nielsen, testing more users usually doesn’t lead to more insights. But even those 5 people will probably have very different personalities, and as a moderator, you have to be prepared to deal with all of them during each usability testing session. It’s easy to forget about the normal, everyday people who

Digital impact

May 05, 2020
The world changed permanently in 2020, and there’s no end to the number of articles predicting a fast shift to an even more digital future. This isn’t another. Instead, it looks at why some businesses have been slow to change, and what they can quickly do about it – now that it’s even more critical – using a different approach: Digital Impact. In 2019AD

So…working from home!

Mar 20, 2020
Four weeks ago today, our entire team (apart from a few enthusiastic volunteers) worked from home whilst our HQ was packed up, loaded onto a van and moved across the water to Anchorage. We’d spent the past few months gearing up to “Moving Day”, making sure we had the tech we needed and the right procedures in place to make sure the whole business