Innovation through insight and ideas

We'll draw on experience, insight and technology advancement to uncover new answers to business challenges, create market advantage and unlock opportunities for your company.

Original ideas are informed by creativity, data and our collective digital obsessions. Our innovation doesn’t always lead to products and can be as much about testing and creating concepts. Whether it's trialling new hardware to deliver previously elusive solutions or a design sprint to solve a specific challenge, we'll keep pushing the boundaries.

Previous innovation projects range from improving drone technology with a leading research university, using the Internet of Things to reduce carbon emissions, developing the first Amazon Alexa Skill for a print publication and pushing the limits of computer vision to deliver virtual football coaching.

A woman with a VR headset on

Apadmi helped steer our Alexa skill and shape it into something that allows our readers to engage in a unique way – even personalising it using responses in my voice! Apadmi made it simple, straightforward and fun.

Gordan Young Editor-in-Chief, The Drum

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