Changing the face of fan engagement with the SailGP app for spectators on boats, on shores and on screens around the world.

Sail GP logo
ProductSailGP app
HQLondon, UK
Size1.8billion audience
Client since2019

Key achievements

    Award-winning app delivering ground-breaking real-time fan experience

    Used by 138,000 fans by the end of the first season

    Audience has full control over their experience in line with level of interest

    3 different user modes and 8 feeds of live data from every event


What you need to know

SailGP has a global fanbase who watch events from many different places and with varying levels of interest. Whether following from the shore, hospitality, VIP stadiums or virtually from a laptop or phone, with no traditional stadium or playing field, keeping up with the action can be tricky.

When Apadmi built the SailGP app, the sport was brand new and wanted to showcase the action to sailing fans everywhere. So how did we bring these supercharged F50 hydrofoiling ‘flying’ racing catamarans to life digitally?

The SailGP app is the ultimate companion to the championship and combines 1,200 data points for each boat, allows 3 user viewing modes and 8 livestream feeds, which enables fans to completely personalise their race experience.

We’re immensely proud of our mobile application. This isn’t just a first in our sport, we don’t believe there’s any other sport that gives as much data as we’re collecting to the public in a live environment and allows fans to customise their viewing experience.

Warren Jones Chief Technology Officer, SailGP

How we moved the market

The SailGP app was the first of its kind and with the inaugural race looming, there was no room for error and little time for testing. Apadmi had to get it right first time and work with some of the world's most technologically advanced racing boats to create a second screen experience which put fans in control of the data they consume.

A combination of cutting edge technology and smart UX brought the championship to life in near real time. The app achieved a streaming latency of less than 5 seconds, which compared to the average broadcast latency of around 30 seconds, was a world-first.

Apadmi and SailGP continue to work together, and in the championship’s third season an insights web platform, which is used by the SailGP teams, was created using a central location to monitor and compare performance.


Our Awards


The SailGP app has won the following awards:

    Best in User Experience, Sports Pro OTT Awards 2020Best in Fan Engagement, Finalist, Sports Pro OTT Awards 2020Best Innovative App, Campaign Tech Awards 2020Most Innovative Sports App, Finalist, Sports Technology Awards 2020Mobile Innovation of the Year, Finalist, Digital City Awards 2020Innovation Award, Prolific North Tech Awards 2020Most Innovative Campaign, Effective Mobile Marketing Awards 2019Innovation Award, Finalist, UK App Awards 2019Best Use of Innovation, Finalist, UK Business Tech Awards 2019Best Mobile Campaign, Finalist, UK Agency Awards 2019Best Digital Campaign, Finalist, MPA Awards 2019

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