User research

Understanding your users’ complex needs and journeys

Our team of experts take the guesswork out of design and development by carefully analysing your digital products, looking for opportunities to enhance and improve user journeys.

We use a variety of both qualitative and quantitative research methods to collect and analyse behavioural patterns, providing invaluable insights that can positively influence your product roadmap. Our robust recommendations and solutions are then implemented for customer centric improvements, allowing your products to stay competitive in their respective markets.

Apadmi’s collaborative approach means that our User Researchers work closely with our internal teams and your key stakeholders to ensure the users’ needs are considered every step of the way.

A woman poiting to notes on a whiteboard

Our core services

Analyse and Outline

To ensure we maximise the effectiveness of our User Research, we first identify problems that may be holding your product back from reaching its full potential. We carry out a number of activities to define issues; from Analytics Reviews to App Review Analysis, we gather in-depth insights to analyse UX flaws. We then create and outline a fresh concept for your product along with a UX prototype. 

User Insights and Feedback

We carry out a comprehensive amount of research using a range of methods including User Interviews, Focus Groups, Surveys, Diary Studies and more. This allows us to better understand your user needs and behaviours; allowing us to understand where your current product may be failing to meet user needs, and to design an improved visual prototype based on real user insights.

Review, Test and Implement

We thoroughly review all insights and feedback to shape our recommendations. We use iterative cycles of improvement based on feedback from real users, continuously testing new prototypes. From A/B testing to usability testing, we ensure your UX is fully optimised; all whilst working closely with Product and Development teams in collaborative sessions to maximise impact upon eventual implementation.

Why Apadmi?

Apadmi’s specialist User Research team are passionate about unleashing latent value from your digital product, as well giving your users the best experience possible with your brand.

Our recommendations are thoroughly researched, tested and tracked with an iterative approach. Our User Research team work closely with the entire development team, ensuring value is consistently added to the entire development lifecycle. With the ability to gather an extensive amount of user feedback, you no longer have to guess what your user needs, saving your business time, money and inconvenience. 

Our design team are trusted partners with a number of businesses from retail, financial, EdTech and sports sectors. We work with the likes of local start-ups such as My First Five Years, as well as retail giants such as Argos and Domino’s.


Nobody needs yes-men in their lives when building an app - you never get the best product when you surround yourself with people who tell you what you want to hear. Apadmi challenged us and helped us reach further to do justice to the Wave app, and this achieved some fantastic ideas and outcomes.

Jenny Lomax Service Design and Delivery Lead, Chetwood Financial


Our related services

Our expertise covers every part of your digital product journey.