Our work

My Argos Card

The My Argos Card app helps more than a million store card customers manage their money, receive benefits and make payments more efficiently.

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ProductMy Argos Card app
HQMilton Keynes, UK
SectorFinance
Size£4.1billion revenue
Client since2014

Services

Financial services
Retail
Online ordering/payments
Digital transformation
Mobile app development
Systems integrations
UI design
UX design
Technology strategy
Product strategy

Key achievements

    Payment platform app used by more than a million Argos store card customers 

    Transactional value increased by 66% in the first six months post launch

    More than 30,000 new registrations every month

    72% less fraudulent activity compared to non-digital channels

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What you need to know

More than 1.5 million customers use the Argos store card and spend over £700 million pounds annually. Argos wanted to create a platform for its customers to easily manage their account, make payments and adjust credit limits, while also providing loyal customers with clear benefits and drive engagement.

The result is the My Argos Card App, which has changed the way customers manage their accounts. It has been downloaded a million times and has 500,000 monthly active users, becoming a huge new payment channel for the business.

The app has been a phenomenal success, becoming the biggest payment channel within our company a month after its launch.

Phil O'Hagan, Channel Manager, Argos

How we moved the market

To ensure the My Argos Card app could deliver seamless, secure payment data, Apadmi's team had to integrate new technology with several complex legacy IT systems in a highly regulated financial services environment, all while not losing sight of the user experience.

Not only did 80% of Argos store card customers start using the app, it also delivered added value through reduced calls to customer services, reduced fraudulent activity and it cut down paperwork as vouchers and statements were delivered digitally.

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Our Awards

Awards

The My Argos Card app has won the following awards:

    Best Digital Agency Campaign, MPA Inspiration Awards 2018Most Effective B2C App, Finalist, Effective Mobile Marketing Awards 2018Most Effective Retail/FMCG Campaign or Solution, Finalist, Effective Mobile Marketing Awards 2018Most Effective CRM Campaign, Finalist, Effective Mobile Marketing Awards 2018Excellence in Mobile, Finalist, Retail Week Tech Awards 2018Best Mobile Application, Finalist, Big Chip Awards 2018App of the Year, Finalist, Prolific North Awards 2018UK App of the Year, Finalist, UK App Awards 2017App of the Year - Retail/Shopping, Finalist, UK App Awards 2017Mobile Solution of the Year, Retail Systems Awards 2017Technology Project of the Year, Finalist, Retail Systems Awards 2017Best Engagement & Loyalty Scheme - Retail, Finalist, Retail Systems Awards 2017

Test drive

Try the app

Download the app today

iOS App StoreGoogle Play Store