Payment platform app used by more than a million Argos store card customers
Transactional value increased by 66% in the first six months post launch
More than 30,000 new registrations every month
72% less fraudulent activity compared to non-digital channels
What you need to know
More than 1.5 million customers use the Argos store card and spend over £700 million pounds annually. Argos wanted to create a platform for its customers to easily manage their account, make payments and adjust credit limits, while also providing loyal customers with clear benefits and drive engagement.
The result is the My Argos Card App, which has changed the way customers manage their accounts. It has been downloaded a million times and has 500,000 monthly active users, becoming a huge new payment channel for the business.
The app has been a phenomenal success, becoming the biggest payment channel within our company a month after its launch.
Phil O'Hagan, Channel Manager, Argos
How we moved the market
To ensure the My Argos Card app could deliver seamless, secure payment data, Apadmi's team had to integrate new technology with several complex legacy IT systems in a highly regulated financial services environment, all while not losing sight of the user experience.
Not only did 80% of Argos store card customers start using the app, it also delivered added value through reduced calls to customer services, reduced fraudulent activity and it cut down paperwork as vouchers and statements were delivered digitally.