Easy-to-use account management features optimised via smooth UX design

My Argos Card

Working with a UK-leading retail brand to deliver a mobile app that would drive customer engagement and boost brand loyalty
30k-40k
new downloads per month
66% increase
in transactional value (6mth)
72% decrease
in fraudulent activity

The brief

Over 1.5m customers have a My Argos Card, and they use it to spend over £700m in-store and online.

Argos wanted an app for this service that would give customers the ability to manage their account, their credit limits and payments – all increasing customer engagement. Argos also wanted customers to be able to receive regular personalised offers through the mobile app, driving loyalty.

At the same time, the app needed to reduce calls to customer service centres working close to capacity, and provide richer data insights for the business.

What we did

We worked with Argos to deliver an end-to-end consultancy; product vision workshops, minimum viable product (MVP) definition, UX/UI design, development, testing and – ultimately – the successful launch of a self-service iOS and Android app.

Critical to the app’s success was integration with existing business-critical legacy IT systems. Our server team developed a bespoke piece of middleware to sit between the application layer and Argos’ financial systems.

The app launch was just the start of the solution though – since then, we’ve worked closely with Argos to optimise the app, introduce new features and explore how we can continually innovate.

 

The results

The app had 544,000+ downloads in its first year alone, and has 265,000+ active monthly users.

The mobile solution has helped drive a 66% increase in transactional value over the past six months, and reduce fraudulent activity by 72% compared to non-digital channels.

It’s now the biggest account servicing payment channel in terms of value and volume for Argos Financial Services. And with 30,000-40,000 new downloads every month, this will only increase.

“The app has been a phenomenal success, becoming the biggest payment channel within our company a month after its launch”
Phil O'Hagan
Channel Manager, Argos

Awards for My Argos Card

  • App of the Year - Retail/Shopping*

    UK App Awards
  • UK App of the Year*

    UK App Awards
  • Mobile Solution of the Year

    Retail Systems Awards
  • Best Engagement & Loyalty Scheme in the Retail Sector*

    Retail Systems Awards
  • Technology Project of the Year*

    Retail Systems Awards
* Nominated