Argos

My Argos Card App

Client
Argos Logo
Platforms
Deliverables

A convenient and interactive store card management app to view your My Argos Card credit and purchasing account.

The My Argos Card is used by more than 1.5m customers who use it to spend over £700m in Argos stores and online.

Argos briefed us to develop an app for the card that would give these customers the ability to manage their account, their credit limits and payments – and in so doing increase customer engagement. Argos also wanted customers to be able to receive regular personalised offers through the app, driving loyalty.

At the same time, the app should reduce calls to customer service centres and provide richer data to the business.
We worked with Argos to deliver an end-end consultancy; product vision workshop, Minimum Viable Product (MVP) definition, UX/UI design, development, testing and – ultimately – the successful launch of a self-service iOS and Android app in 2016.

Critical to the app’s success was integration with existing business critical, legacy IT systems. Our server team developed a bespoke piece of middleware to sit between the application layer and Argos’ financial systems.

The app launch was just the start of the solution though – since then, we’ve worked closely with Argos to optimise the app, introduce new features and explore how we can continually innovate.
The app has had 544,000+ downloads within the first year, and has 265,000+ active monthly users.

In May 2015, the app became the biggest digital payment channel for the My Argos Card, and with 30,000-40,000 new downloads every month this will only increase.

The My Argos Card app is now second in the finance chart of the Apple App Store.

“The app has been a phenomenal success, becoming the biggest payment channel within our company a month after its launch”

Phil O'Hagan

Channel Manager, Argos

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