Our work

Perfect Play

Putting coaches in players’ hands as Chelsea’s Perfect Play app takes augmented reality football training to the next level for fans around the world.

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ProductPerfect Play app
HQLondon, UK
SectorSport
Size49million fans
Client Since2019

Key achievements

    Nurturing and supporting talent with AR training app 

    Digital access to Chelsea’s Football Academy coaches

    Apple Lidar Scanner used for first time

    2 million App Store reviews

    Launched in 4 countries

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What you need to know

Chelsea Digital Ventures, the investment arm of Chelsea Football Club, had a vision to create an immersive and engaging digital coaching experience for young players over the age of 13, in order to train and inspire the next generation of footballers.

Apadmi worked on the concept closely with coaches at Chelsea FC to recreate real-life training activities, translate them into a digital format and create a bespoke framework for academy authored scripts.

The content was then brought to life in an app utilising computer vision, pose estimation and augmented reality, combined with built-in smartphone functionality to deliver immersive and customised football training sessions.

Chelsea is an ambitious club, on and off the pitch, and performance is everything. We’re thrilled to be working with a partner who shares our drive and has the team to power our new digital products, with the right blend of mobile app developers, designers and web and system developers.

Duncan Ross, CTO of Chelsea Digital Ventures

How we moved the market

The Perfect Play App pushed boundaries by redefining the meaning of immersive sports. Due to the timing of its launch, the app provided a training solution for Chelsea Academy members during Covid-19 lockdowns, with access to personalised training plans and real-time coaching feedback helping players to master their skills and progress.

It was also the first app of its kind to integrate the Apple Lidar Scanner within its interface, catching the attention of iOS experts across the digital world. The multi-skilled team behind the app created a data lake for analysis, optimisation and secure integration with 3rd party systems.

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