10 ways to supercharge your marketing strategy with App Store Optimisation

The average person spends just 7–10 seconds on an App Store Product Page before deciding whether to download or scroll away.

Now, imagine this: you’ve launched a fantastic paid ad, your influencer campaign is live, or your app is featured in a major publication. Where do curious users go next? Straight to your app store listing. And if that page isn’t compelling and conversion-ready, you risk losing all the momentum (and money) from your other marketing efforts.

This is why App Store Optimisation (ASO) isn’t just about visibility in the app stores — it’s a core player in your broader 360 marketing strategy. From performance ads to influencer campaigns, CRM to PR, ASO supports, amplifies, and elevates every channel you’re investing in.

Let’s dive into how ASO can boost your cross-channel performance.

1. Boost paid user acquisition

You’re paying for every click and you don’t want to lose users at the finish line. A well-optimised app store page boosts conversion rates from paid ads, reducing your CPIs and providing greater value for your ad spend.

2. Turn organic traffic into a powerhouse

An effective ASO strategy helps you get found by users already searching for solutions. ASO helps your app rank for high-intent keywords, making organic discovery a consistent and scalable channel that keeps delivering without the ad budget.

3. Maximise campaign impact across all channels

Running a big influencer push or seasonal promotion? A tailored app store listing, featuring Custom Product Pages or In-App Events, ensures messages are aligned and consistent, increasing trust and downloads.

4. Drive improved retargeting results

Optimised listings improve first impressions, but they also re-engage lapsed users. App clips, refreshed creatives, and updated reviews help bring users back during retargeting flows – and close the loop.

5. Enhance brand perception at a critical touchpoint

Let’s be honest – people judge. Presenting a poorly optimised listing with outdated screenshots and bad reviews can undo months of brand-building. ASO ensures your app looks polished and trustworthy, no matter where the user journey starts.

6. Feed insights into SEO and web strategy

Your ASO keyword research is gold dust for SEO and landing page content. By aligning app store and web search intent, you create a seamless cross-platform experience that captures more users across the funnel.

7. Strengthen CRM & email campaigns

Sending users to a listing that converts is crucial. Whether it’s a reactivation email or a new feature announcement; optimised listings ensure that every link in your CRM campaign leads to engagement, not drop-off.

8. Keep PR momentum going

Landing press coverage is no easy feat, meaning that when you do secure that all important coverage, and readers click through, you need to keep the momentum going. ASO ensures that your app store presence lives up to the hype and helps new users convert immediately.

9. Enhance visual consistency across marketing channels

Your app store listing is a critical extension of your broader marketing efforts. ASO allows you to ensure visual consistency across all touchpoints, from paid ads to social media and email campaigns.

By aligning app store screenshots and visuals with the look and feel of your other marketing materials, you create a cohesive brand experience that’s instantly recognisable and engaging.

This consistency not only strengthens brand identity but also boosts conversion rates by making your app feel familiar and trustworthy to users who’ve already encountered your ads or social content.

10. Maximise the impact of influencer marketing

When your influencer campaigns drive traffic to your app store listing, ASO ensures that the user experience aligns with the influencer's message. By showcasing influencer images, reviews, and endorsements in your app store visuals, you reinforce trust and increase conversions.

This seamless journey makes the most of influencer-driven engagement, turning social buzz into tangible app installs.

In conclusion, ASO is often an unsung hero when it comes to 360 marketing campaigns. It strengthens paid campaigns, feeds your search strategy, amplifies PR & influencer efforts, and ultimately, drives better ROI across the board.

Want to supercharge your ASO strategy? Let’s chat – we’ve helped brands boost rankings, refine creatives and turn browsers into loyal users.