Progressive web apps vs. native apps: Which is right for your business?

This blog post explores the key differences between these two approaches and offers insights into which one might be the most effective solution for your business, helping you make an informed choice based on your unique needs.

What is a progressive web app?

A progressive web app (PWA) is essentially a web application that uses modern web technologies to deliver a user experience similar to that of a native mobile app. PWAs can be accessed through any web browser, and because they combine the best elements of both websites and apps, they work seamlessly across various devices and platforms.

PWAs are designed for reliability, allowing users to interact with them even when offline or in low-connectivity situations. Unlike traditional apps, PWAs don’t require users to download anything from an app store, making them easy to access and update.

Key features of progressive web apps

• Universal compatibility: PWAs can run on any device with a web browser, from smartphones to desktops.

• Offline access: They can store content locally, allowing users to continue interacting with the app without an internet connection.

• Lightweight and accessible: PWAs don’t require installation, making it easier for users to start using the app immediately.

• Cost-effective development: With only one version to develop, PWAs are often more affordable than native apps, particularly for businesses with limited resources.

What is a native app?

Native apps are created specifically for a particular platform, such as iOS or Android. They are installed directly from the app store and are designed to take full advantage of the device's hardware and software.

Native apps provide the best performance because they are tailored to each platform, ensuring a smoother and more responsive experience. Additionally, they can leverage device-specific features such as the camera, GPS, and notifications, enhancing user engagement.

Key features of native apps

• Optimised performance: Native apps run faster because they are built specifically for an operating system, providing seamless interactions.

• Full device integration: They have access to all the device’s capabilities, such as GPS, camera, and sensors, making them ideal for apps that need to interact closely with the hardware.

• Enhanced user experience: Native apps can offer highly customisable and fluid interactions tailored to the platform they are built for.

• App store distribution: They are distributed through official app stores, which gives them credibility and exposure to a large audience.

Progressive web apps vs. native apps: A comparison

Performance

Native apps: Native apps offer superior speed and responsiveness due to their platform-specific design, making them ideal for high-performance apps, such as gaming or video editing.

Progressive web apps: While PWAs perform well on most devices, they may not match the speed or responsiveness of native apps, particularly when it comes to complex interactions or advanced animations.

Development cost and time

Native apps: Native apps require separate development for each platform (iOS and Android), making them resource-intensive and time-consuming. Ongoing maintenance and updates also add to the long-term cost.

Progressive web apps: Since PWAs are built with web technologies, they only require one version for all platforms. This reduces development time and costs, making them an appealing option for businesses with tighter budgets.

User experience

Native apps: With native apps, you can offer a custom experience tailored to each platform, taking full advantage of the device’s capabilities. This typically leads to a smoother, more engaging user experience, especially for complex features.

Progressive web apps: Although PWAs offer a solid user experience, they don’t have the same level of integration with device features as native apps. However, they can still provide a responsive and enjoyable experience on most devices.

Reach

Native apps: Native apps are restricted to the platforms they are built for, such as iOS or Android. Users need to download them from the app store, which can limit the app’s initial reach, especially for users who may be hesitant to install apps.

Progressive web apps (PWAs) are more accessible because they can be accessed through any modern browser. This makes them an attractive option for businesses looking to reach a broader audience without the need for users to download anything.

Which is right for your business?

The decision between a progressive web app and a native app hinges on your budget, business objectives, and the kind of experience you aim to deliver to your users.

When to choose a progressive web app

• Limited budget: If you need a cost-effective solution to reach a wide audience, a PWA might be the best fit, as it requires less investment in development and maintenance.

• Cross-platform reach: PWAS offer the perfect solution for reaching users on various devices without developing separate apps for each platform.

• Simple, fast updates: PWAs allow you to roll out updates instantly, without needing to go through app store approval processes.

When to choose a native app

• Performance and complexity: If your app requires complex features, advanced functionality, or high performance, a native app might be the better choice.

• Deep device integration: A native app is more suitable for apps that need full access to device hardware (such as camera or GPS) and background services.

• Targeting specific platforms: If your audience is primarily iOS or Android users and you want to provide the best platform-specific experience, a native app may be the best option.

Conclusion

Both progressive web apps and native apps offer distinct advantages depending on your business’s needs. PWAs are ideal for companies looking for a budget-friendly, cross-platform solution with broad reach. Native apps are better suited for businesses that need high performance, deep device integration, and a tailored user experience.

If you're ready to take the next step in your app development journey, get in touch with Apadmi to discuss your specific needs. We can help you design and build an app that aligns with your business goals and delivers a fantastic user experience. Explore our mobile app development services to learn more.