Apadmi selected to bring My First Five Years to life
by Laura Lightfoot-Marketing Team|Mon Jun 21 2021
The children’s learning and education space is set for market disruption with the upcoming launch of a new digital venture founded by Jennie Johnson MBE and Alistair Bryce-Clegg.
My First Five Years is an exciting new concept that meets a gap in the market for personalised parenting guidance in the formative years of a child’s life.
Expectant parents and parents of 0-3-year-old children have been testing the app in it's beta phase, and have been the first to try the concept. The testing group will help to shape the final version and in return will receive a 12-months free subscription when it launches.
Apadmi was selected to design the app for My First Five Years, and we are currently in design and development, where our specialists are creating best-in-class, fully-compliant digital technology and experiences for people on the move.
For the team at My First five Years, the goal is simple. Jennie and Alastair want to see parents enjoy parenting more, and every part of the My First Five Years app will be designed with that in mind. Alastair and Jennie have over 25 years’ experience of supporting and helping parents, and they know first hand the difference an app like this will make to their lives. For busy parents who are always on the go, an app that offers support in your hand is a very exciting concept.
“We approached Apadmi as we knew we wanted to create a best-in-class solution and the Apadmi team gave us the confidence they could deliver from the very first engagement.
“We first embarked on a discovery phase, which was invaluable to us to take our idea and take us to the 'eureka moment' where we had the belief that our ideas could be distilled into an app.”
Jenny Johnson MBE, CEO and Co-Founder, My First Five Years
All of the strategy work and workshops had to be held over video calls, which was a new way of working for us but hasn’t limited creativity.
Howard Simms, Apadmi Co-founder said:
When I first met Jennie and heard the idea for the app experience I was already excited – but being part of the strategy process and bringing the idea to life has been a fantastic experience. As a parent myself I fully believe in the potential for My First Five Years, and I’m so proud that Apadmi will be the partner to support the team on this journey to launch.
Howard Simms, Chief Partnership Officer & Co-Founder