Read on to find out about the latest investment of Apadmi – Student Nannies – and how we’ve helped bring this industry-disruptor to the childcare market.
Introducing Student Nannies...
After experiencing the difficulty of finding regular, responsible childcare herself, Tracey Blake, freelance journalist and busy working mum, decided to tackle the problem herself – she set up Student Nannies. This new digital platform pairs university students who seek fulfilling part-time work, with parents in need of flexible, personalised childcare.
Their unique proposition is the skills and interests of its Student Nannies, with parents able to seek out students studying subjects their child loves or needs extra help with. The beauty being that these students can help parents to manage school pick-ups, fun after-school activities, homework and tutoring all wrapped up in one!
Meanwhile, the students can work flexible hours to suit their routines and use their life experience and subject knowledge to help the child’s development and awareness – a far more meaningful part-time job. It’s a win-win for both parties.
Howard Simms, Chief Partnerships Officer, commented: “Tracey’s created a solution to a very real problem – the childcare crisis – and it’s been fantastic to work in partnership with her and the rest of the Student Nannies team.”
“We get a lot of entrepreneurs approach us for investment, but her drive and ambition really stood out to us. Plus, the genuine need for this platform makes it exactly the kind of market disruptor we love to get involved with – and what a city to launch in! Manchester’s booming tech scene, talented students and wealth of business professionals in need of flexible childcare, make it the ideal place for the next phase of their launch.”
Student Nannies first launched in London, but when it came for Tracey to decide where next, Manchester was the obvious destination.
This September, they joined forces with Apadmi Ventures began to improve the local Childcare Crisis by launching their campaign in the northern powerhouse, and amassing over 300 students in the first few weeks alone.
Instead of finding the usual part-time jobs in bars and shops, students have favoured the flexible, intuitive solution of nannying, which alleviates the financial pressures they’re under – they can earn while they learn.
Initially, we were responsible for rejuvenating the existing Student Nannies website and overhauling the interface. More recently, we’ve added the book and pay function into the system, and identified a new commission-based model in addition to the current subscription service, providing flexibility for users in how they interact with the service.
Tracey believes that Student Nannies can help bridge this childcare gap by creating a student army to help parents struggling to find support. We met up with Tracey during the Manchester launch campaign to chat about the solution…
The childcare crisis in Manchester...
With so many people employed in Manchester’s business sector and so many of these being parents, the need for flexible and modern childcare has increased dramatically, yet the availability of childcare places and funding has dramatically plummeted.
We’re reaching a point of no control, and the industry is currently facing a number of problems.
- Insufficient after-school childcare – In a recent Childcare Survey from The Family & Childcare Trust, they revealed that only 76% of local authorities in the North West have enough childcare for parents working full-time – leaving a quarter of families without access to support. The survey also showed that 57% of councils have insufficient after-school childcare for 5-11 year olds.
- Childcare providers are struggling to cope – The 30 free hours of childcare on offer and the underfunding that centres are facing is leading to closures due to staff shortages and funding struggles. Less childcare is readily available and parents are struggling to cope.
- Brexit’s bombshell – Due to the uncertainty that Brexit has brought about and the devastating effects of the recent terrorist attacks across the UK, there has been a ‘75% slump in the number of young Europeans willing to work as au pairs’ which has developed numerous problems for parents when trying to find an affordable childcare solution.
Thanks to Student Nannies, parents and students can now work together to find the perfect childcare solution that not only fits around work commitments, but also gives something back.