We’ve got exciting news sports fans!
Apadmi has been appointed as the innovation partner for the massive indoor smart bike brand Wattbike.
This is an exciting announcement for team Apadmi, and we’re all eagerly waiting at the start line to begin this large-scale digital transformation project. Here’s a little taste of what’s to come from Apadmi and Wattbike…
We’re sure you’re as excited as we are to dive deep into the immersive, connected experiences that Apadmi and Wattbike will be bringing to market together.
So, let’s tell you a little more about Wattbike.
What you need to know about Wattbike?
Wattbike are the pioneers of indoor power training.
Set-up in 2000, they’ve been obsessed with ‘perfectly replicating the sensation of riding on the road and generating the world’s most accurate power, technique and performance data, all within the ultimate indoor cycling experience’. They consider themselves ‘World-Class Smart Indoor Bike Trainers’.
The idea for Wattbike was born after the founders met with Peter Keen, Performance Director at British Cycling, with the vision of creating the ultimate indoor bike – versatile enough to test elite athletes and beginners alike, powerful enough to deliver the most insightful data to coaches and amateur athletes.
Eight years and a rigorous testing process later, the Wattbike was endorsed by British Cycling and launched to cycling fans at the Track Cycling World Championships in 2008. In the following years, British Cycling used the Wattbike for talent identification and development of countless elite athletes.
They’ve recently launched the next generation of indoor-cycling, the Wattbike Atom 20. They say ‘the best just got better’, check it out…
Who’s excited at Apadmi and Wattbike?
Working with such an exceptional and innovative company is a dream for Apadmi and presents us with an opportunity to leave our mark on the cycling world. We asked a few Team Apadmi members what they thought of the partnership: