Our travel and tourism experience
Crafting exceptional mobile experiences to drive long-term loyalty and keep the travel industry moving
Apadmi designs, develops and optimises mobile apps and digital solutions that drive innovation in the travel sector. The products we create deliver on our clients’ objectives with increased customer loyalty, user retention and revenue as we turn user journeys into highly personalised experiences.
How travel brands unlock value with Apadmi
Loyalty and rewards
In a world where customers have increasing choice in the market, well-considered loyalty strategies are essential for many travel and transport providers. Apadmi can help define a loyalty offering which is right for your business or organisation. Whether that’s extending lifetime value, improving retention or delivering more tailored experiences, we create bespoke solutions and systems that drive impact.
Self-service booking and management
Today’s travellers want control over their journeys, from booking flights and hotels to managing reservations and travel documents. We design intuitive, mobile-first interfaces that put power into the hands of the user. Whether it's airline check-ins, travel rebooking, or multi-modal transit management; our products streamline the process whilst reducing pressure on contact centres.
Greater data for improved personalisation
Gathering the right customer data is essential to getting personalisation right. You also need to know what to do with it. We help travel businesses collect genuinely useful data and use it to inform journeys and experiences which are valuable for both your business and end-users. Learn more about our data science services here.
Upselling and cross-selling
Mobile provides the perfect platform to introduce customers to extras they’ll value – whether it’s seat upgrades, local excursions, in-destination offers or premium features. Apadmi builds intelligent systems that surface the right upsell or cross-sell opportunity at the right time, enhancing both customer experience and commercial return. Our solutions are driven by behaviour data, preferences, and contextual triggers, ensuring you are maximising on every opportunity.
New, improved communication channel
Mobile is an ideal always-on channel for timely, relevant customer engagement. From push notifications and in-app messaging to location-based prompts, we help travel and transport providers stay connected throughout the user’s journey.
Keeping digital products performing
Whether your customers want to make secure, in-app purchases, plan their route or redeem their rewards - keeping your product performing at its peak is crucial. We understand downtime and bugs can be inconvenient and costly, which is why Apadmi’s Performance team provides 24/7 support and regular maintenance to avoid any disruption and stay ahead of App Store updates and regulation changes.
Areas of travel we specialise in
Air Travel
Apadmi has extensive experience working with global businesses such as Norwegian Airlines and Gulf Air to deliver optimised mobile products for customers. Whether allowing for seamless booking and management to encourage self-service, or creating all-new loyalty propositions to drive customer retention and engagements - our mobile experts know how to improve customer experience whilst driving business growth.
Land Travel
From bus to rail to bike; optimised mobile products can support land travel journeys, improving user experiences and engaging customers in new ways. Our clients, such as De Lijn and First Bus, trust us to create scalable mobile platforms that reduce complexity and enhance the end-to-end journey. We support everything from route planning and ticketing to real-time updates and loyalty, helping land-based transport providers keep pace with user expectations and tech evolution.
Leisure & Tourism
Major brands and organisations from across Europe and beyond trust our experts to deliver exceptional mobile experiences, including the likes of The Hague Pass, Travel Counsellors, Sykes Cottages and Erick’s New York. We create digital products that not only improve customer experience, but drive repeat purchases and increase engagement whilst reducing acquisition costs. Whether you need a seamless booking experience, a digital guide, or a new loyalty proposition - we can help you unlock new value from your mobile products.
Case study
Streamlining processes for Sykes Cottages business owners
Sykes Cottages offer over 22,500 properties to 2 million customers, setting the standard as a leading holiday rental agency. Sykes wanted to focus on strengthening its relationship with cottage owners. The aim was to increase retention by making simple tasks easier and removing friction from day-to-day property management.
Sykes partnered with Apadmi to bring this vision to life, taking advantage of strong mobile app development expertise. The results were quickly impactful:
High adoption rate by owners within first months of launch, with over 50% quickly switching to mobile
The app’s property optimisation feature produces, on average, 15% more revenue and 25% more bookings
Increased user engagement and reduced incoming calls to Sykes by allowing property owners to self serve
Case study
Launching an all new loyalty currency in the Nordics
Strawberry Hotels and Norwegian Airlines came together to create a new loyalty currency to unlock greater value for both businesses and their customers. Most recently, Reitan Retail has joined the partnership, bringing an additional 2 million customers to the table.
Apadmi supported the brands in amalgamating scattered touch points and customer experiences with design, development, testing and delivery expertise. The app consolidates multiple loyalty propositions into one seamless, user-friendly mobile experience.
7 million customers migrating from separate platforms onto one
Quickly shot to the top of the regional charts in Apple’s App Store, becoming the most popular app in the Nordics
Available in 5 languages to allow for wide regional use across Nordics
Built on Flutter and integrated with platforms such as Braze and Contentful to ensure seamless user experience
Case study
Creating a digital pass for tourists with The Hague Marketing Bureau
Apadmi worked with The Hague Marketing Bureau to develop 'Den Haag Pass' app which allows visitors to unlock a year's worth of benefits at museums and theatres, attractions, restaurants, excursions and in various shops. With discounts, extras, and even freebies, TheHaguePass app allows tourists to easily access all that The Hague has to offer, whilst driving footfall and revenue for the local economy.
The app allows:
Users to purchase and activate their pass, allowing customers to pay with iDeal, Credit Card, Wallets and more
Upon activation, users can instantly begin exploring and using these discounts, with the added ability to explore a calendar of local activities
Users can contact The Hague Marketing Bureau if needed
Case Study
Keeping Belgium’s public transport system moving with optimised mobile experience
Belgian transport company De Lijn has a monopoly on public urban and regional transport in the Flemish Region, facilitating over 520 million journeys annually. Apadmi created an app that serves as a travel guide in customers' pockets; travellers can choose the optimal, stress-free route throughout Belgium. The project has involved:
Delivering a consistently stable platform that is built to collect, analyse and seamlessly process many complex data points
Users can make in-app purchases, use route planners, and receive timely notifications that help them alight at the right destination
Mobile has grown as a customer channel by 25% with over 30 million app sessions since launch
How can Apadmi help your travel organisation thrive with mobile?
Get in touch for a discovery call