Keurslager
Creating all-new app to unlock mobile value for much-loved Dutch retailer
Services
Key achievements:
Successfully launched a scalable, mobile-first loyalty platform across a national network of independent retailers
Digitised and modernised a traditionally offline loyalty model, evolving physical cards by moving to a seamless digital experience
Enabled data-driven marketing through segmented, personalised communication at both national and local level
Strengthened customer engagement and revenue opportunities by creating a direct, future-ready mobile channel
What you need to know
Keurslager is an institution in the Netherlands. The national network of almost 300 independent butchers celebrates its 80th anniversary in 2026 and is using mobile to unlock new digital touchpoints, strengthen customer loyalty and grow revenue across its stores.
A trusted household name built on craftsmanship, quality and strong local relationships, Keurslager’s legacy provided a powerful foundation and clear opportunity to evolve and engage a new generation of customers through digital channels.
The ambition was clear: drive both in-store and online sales, turn occasional shoppers into loyal customers, create a direct communication channel between local butchers and their communities, generate actionable customer data, and elevate the overall customer experience.
What we did
Apadmi designed and delivered a scalable loyalty ecosystem built for sustainable growth. The starting point was a mobile-first approach, with a focused MVP that delivered immediate value and established a solid technical foundation. In parallel, a clear product roadmap was created to align with commercial goals, ensuring the platform could evolve alongside customer expectations and future commerce ambitions.
The app forms the digital heart of the loyalty programme. Users can register and log in, giving them immediate access to a digital alternative to the physical loyalty card with real-time insight into their saved points. Of course, the physical card can still be used. Simultaneously should the customer so desire. To ensure secure loyalty processing, an integration with Intersolve was implemented.
The app also enhances the customer experience with a range of engagement features, including recipe inspiration, a store locator and integrations with the webshop.
How we moved the market
Keurslager operates within a fragmented retail landscape, where independent entrepreneurs compete directly with large supermarket chains and increasingly digital-first players. To level the playing field, we introduced a unified mobile loyalty platform that brought structure, scale and strategic advantage to the network.
Results
Digitised a traditionally offline loyalty model
Equipped independent retailers with powerful tooling
Enabled data-driven marketing at both national and local level
Created a scalable mobile channel for future commerce growth
Strengthened brand consistency across all affiliated stores
The app quickly evolved into more than a digital loyalty card. It became a fully-fledged mobile engagement platform and a direct-to-customer channel that combines brand coordination with local relevance. By aligning national strategy with local empowerment, we helped Keurslager future-proof its retail model and compete with confidence in an increasingly digital-first market.
Test drive
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