Apadmi Asks: Data or design - what’s driving digital products?
by Apadmi|Fri Jan 27 2023
Welcome back to Apadmi Asks, our monthly interview series that brings internal and external experts together for an intimate fireside chat to discuss pressing topics in the world of apps, software development and tech. This episode is all about data or design and what's driving digital product growth.
We discuss
Data vs design - which do you focus on if you want to achieve success with your apps and digital products?
What are the big contemporary challenges in the world of data and design
How can you use data to inform design - and vice versa?
In this episode we hear from
Apadmi's Group Content Director Jake Sargent is joined by a trio of talented experts from across the Apadmi network. Introducing the line up...
Matt Hunt
Chief Performance Officer, Apadmi
Muktar Muhama, Head of Product
Muktar Mahama is the Interim Head of Product at The Very Group where he and his team lead the vision and strategy for the digital experience across the website and mobile apps for three brands. Before The Very Group, Muk worked for Intecnica where he was supporting the digital transformation for Pets At Home. His previous experiences include Tesco PLC and working in start-ups.
Matt Harney, Deputy Creative Director
Matt joined Apadmi over 10 years ago as their first Creative Producer and has since become a key member of their user experience design team. He currently leads a team of specialist mobile, web and UX designers to deliver premium experiences for some of Europe's biggest brands.
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