Roundtable: An agent of change - next generation mobile

Date

11/06/2025

Time

05:30 pm

Location

Covent Garden

About the event

Where next for mobile experiences? 

Mobile experiences are already an intrinsic part of our lives and therefore our purchasing, financial, administrative, wellbeing and working behaviours. 

But how might these powerful, pocket devices evolve next? 

The latest Apadmi Maximising Mobile roundtable unites loyalty experts, product owners, and influencers to explore the future of digital customer experiences across key industries.

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What to expect?

The latest Apadmi Maximising Mobile round table discussion is bringing together loyalty experts, product owners, and influencers responsible for shaping the digital customer experiences across retail, financial services, telcos, utilities and healthcare, to discuss what those changes could mean. 

We bring together a mixture of brands from multiple sectors for an evening of good food and interesting discussion. The aim is to lift the lid on how businesses are planning for the advent of AI-driven experiences which are paving the way for seamless interaction between applications and platforms on behalf of users. 

Sound like something you want to be part of? Register your interest below and our team will be in touch to confirm your place.

Our discussion points

What is agentic and how is it showing up?

Mobile interactions are shifting as AI agents like ChatGPT, Gemini, and Siri begin to act on users' behalf—redefining UX, digital design, and business value.

Data disruption - What might customer data management look like with next generation mobile?

Next-gen mobile experiences will enable richer, real-time data capture driven by context, intent, and motivation—reshaping how customer behavior is understood.

What new tech trends mean for teams, talent and timing?

Brands must prioritise in-app AI readiness, equip teams with future-facing skills, and structure data for agent use to stay relevant in the evolving digital landscape.

Interested? Register here

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