Webinar: The BIG Handshake Debrief: The next move for loyalty leaders - with Apadmi, Braze and Talon.one
About the event
Following the success of The BIG Handshake, this fast-paced, conversational webinar brought together Apadmi, the European Loyalty Association, and their partners, Braze and Talon.one to unpack what’s next for brands redefining loyalty, engagement, and connected experiences in 2025.
The panel & Q&A session moved from insight to action - exploring how leading marketers are putting data, creativity, and technology to work to build lasting customer connections.
Designed as a follow-up for event attendees and those who couldn't make it, the webinar was about keeping the energy of The BIG Handshake alive, with tangible takeaways and ideas brands can act on right now.
If you missed the webinar, you can watch it below to discover the quick wins and long-term plays every brand should be prioritising right now.
Expected takeaways:
A review of the key themes from the BIG Handshake and how brands can take advantage of them - with exclusive insights from CEO and Co-founder, Hadie Perkas
Practical examples of how top brands are acting on loyalty insights.
Multi-partner perspectives from Apadmi, Braze and Talon.one
Access to an on-demand recording and supporting resources, including our loyalty starter-kit.
Meet the speakers
Watch the webinar on demand
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