Warsaw event explores how to maximise mobile to reach real potential

The event was the first since leading digital product consultancies Apadmi and Wrocław-based Droids on Roids joined forces earlier this year. It featured a combination of practitioners, partners and brands to discuss the impact mobile experiences are having on businesses across Europe.

“The power of these devices in our pockets is incredible,” said Apadmi CEO and founder Garry Partington. “We’ve seen that influence continue to grow and it’s fantastic to bring expertise like this together.

“Mobile has become such an important channel and whether it’s helping clients improve loyalty, supporting self service or driving more revenue, the potential is what’s really exciting.”

More potential in Poland

With Droids On Roids now part of Apadmi, that expertise spans into the Polish market, where ecommerce is expected to grow to 192 billion PLN by 2028 (up from 83bn PLN in 2020). 

“The value of mobile is not just as a channel in its own right,” said Droids On Roids CEO Wojciech Szwajkiewicz. “But also because it’s helping to support other channels too - mobile experiences are helping to make bricks and mortar and the overall omnichannel experience better.”

The true test of maximising mobile is delivering genuine business value and there were two leading brands on hand to talk about their experiences of adopting a mobile-first approach to solving two very different problems.

The first was an employee engagement app for brewing giant Carlsberg called Hoppy. The challenge was to streamline outdated processes for distributors around ordering and invoicing - the result was an all-new bespoke app built in Flutter.

Krzysztof Adamczyk from Carlsberg Polska said: “Hoppy is helping us increase operational efficiency, collect better market data, and keep our sales teams engaged. It’s a work tool, a learning platform, and a motivator — all in one.”

Mobile-first ‘trialled and tested’

The final slot of the evening was reserved for some insights on the role mobile is playing in creating greater loyalty. UK discount retailer Poundland successfully launched its new loyalty offer last year Poundland Perks.

A simple, value-driven, gamified mobile experience was created to support the programme and drive impressive numbers with 2 million downloads in the first few months.

“Apadmi have been brilliant to work with, making the process fast and efficient,” said Poundland’s former Head of Digital Loyalty and Engagement Emma Collins. “The decision to go mobile first in terms of platform more or less made itself, but it was also entirely validated by our pre-launch trials.”

Keep an eye on our events page for further Maximising Mobile events throughout the year, or if you’d like to talk further about how mobile experience could help your business, we’d love to hear from you.