Webinar: The BIG Handshake Debrief: The next move for loyalty leaders - with Apadmi, Braze and Talon.one

Date

28/10/2025

Time

10:00 am

Location

Virtual event

About the event

Following the success of The BIG Handshake, this fast-paced, conversational webinar brings together Apadmi, the European Loyalty Association and other experts to unpack what’s next for brands redefining loyalty, engagement, and connected experiences in 2025.

This panel & Q&A session will move from insight to action - exploring how leading marketers are putting data, creativity, and technology to work to build lasting customer connections.

Designed as a follow-up for event attendees and those who couldn't make it, it’s about keeping the energy of The BIG Handshake alive, with tangible takeaways and ideas brands can act on right now - and a special guest!

Join us on Tuesday 28th October for an hours debate to discover the quick wins and long-term plays every brand should prioritise now.

Register here.

Events
The Big Handshake 2025 | Jake Loyalty Image

Expected takeaways:

  • A review of the key themes from the Big Handshake and how brands can take advantage of them - with exclusive insights from CEO and Co-founder, Hadie Perkas

  • Practical examples of how top brands are acting on loyalty insights.

  • Multi-partner perspectives from Apadmi, Braze and Talon.one

  • Access to an on-demand recording and supporting resources, including our loyalty starter-kit.

Meet the speakers

Jake Sargent Headshot New | Square
Jake Sargent, Group Marketing Director, Apadmi
Jake is a digital expert and leader with 20 years' experience in delivering award-winning campaigns, digital strategy, content and platforms that solve customer and client problems. Jake works across the Apadmi group to engage its clients and customers with innovative campaigns and strategic consultancy.
Hadie Perkas, ELA
Hadie Perkas, CEO and Co-Founder, European Loyalty Association
Hadie Perkas is the founder of The Gift Club and the European Loyalty Association, connecting professionals across the global gift, rewards and loyalty sectors. She is passionate about building communities, sparking meaningful connections and empowering brands to shift from transactions to lasting relationships.
Braze
Braze
Talon.one
Talon.one

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