User experience (UX) design

Design that delivers exceptional user experience

User experience design is the process of creating products that provide meaningful, relevant experiences to end users. When it comes to digital products such as apps, strong UX design is key to building the foundations of a positive relationship with your users.

Here at Apadmi, we put user experience at the heart of everything we do. Our UX design process considers the wants and needs of the user to create intuitive solutions to even the most complex of problems.

Our user-centric design process is a combination of user research methods, design best practice and technical know-how. 

All projects begin by understanding the end user, followed by using audience insights to inform initial design sketches, wireframes and flow maps. Finally, our UX designers work closely with our technical engineers to ensure the technology can support any functionality decisions.

A mother and daughter on a mobile phone

Our core services and process

Whether you’re at the beginning of the design process, or you’ve got started but need expert support, Apadmi are here to help at every stage of the UX design journey from discovery to user testing.

Discovery: defining the journey

A Discovery phase can be carried in collaboration with your teams to define, validate and refine the problems your business is looking to solve.

Whether you have an existing app that needs significant UX design improvements, or you are just at the beginning stages of building a product, we help you define the design journey ahead.

Our UX designers challenge assumptions and learn as much as possible about your users before agreeing the problem to be solved. In this stage we can implement user experience services such as user research, typical user flows and concept designs. 

Collaborative, iterative design

We follow an iterative design process, making improvements based on user insights and doing this early and as often as practicable to maximise the benefit to your end product.

We add detail to requirements through collaborative refinement sessions with your teams. We also collaborate through creative ideation sessions where we quickly communicate ideas through for example, hand-sketching and paper prototyping. This approach means that ongoing designs can easily be reworked and improved through rapid client feedback where everyone in your team can actively contribute.

Good design principles are steadily worked into the design as it evolves, and accessibility is always kept front of mind as we progress.

User testing and feedback

Showing a prototype to real users to get their feedback is crucial to the UX Design process. We carry out thorough user testing to optimise designs, ensuring they deliver the desired user experience whilst also solving your business problems.

Possible options for user testing include in-person testing in our dedicated lab observed by client stakeholders, guerrilla usability studies for quick feature-level feedback  or remote usability studies (both moderated and unmoderated).


Award-winning design that delights users and drives business

Chetwood turned to Apadmi to design and develop their new credit card app, Wave. They needed an innovative product that would allow swift, frictionless onboarding without compromising on a premium look and feel.

Apadmi’s UX designers welcomed the challenge and used their user-centric approach to design a cutting-edge app that is easy to use but seamlessly aligned with Chetwood’s existing branding. The team also ensured accessibility was a big part of the process, making design choices such as supporting large font sizes compatible with screen readers, to allow for more inclusivity.

98% of Wave customers are ‘very satisfied’ or ‘satisfied’ with the app,showing both Chetwood and Apadmi that the design and development of the app was an overall success. Wave also won App of the Year, and a Silver Award for UX Design at the UK Dev Awards 2023, further proving the effectiveness of our collaboration.


Why Apadmi?

Our decade of experience in designing best-in-class mobile application developments is one the main reasons so many leading organisations choose to work with us. No challenge is beyond the capabilities of our 250-strong team of mobile experts, and we welcome design projects from large corporations to scaling start-ups. 

We design only bespoke solutions so that we can deliver a product that meets the needs and nuances of your business, always keeping your end user in mind. This means that your product is uniquely designed and tailored for you, unlike an off-the-shelf solution . With UX and accessibility at the heart of everything we do, our designs deliver experiences that users will genuinely enjoy.

Our expert UX designers are trusted by leading organisations. From retail giants such as Domino’s Pizza to large financial service providers such as Argos Financial and Chetwood, and even growing start-ups such as My First Five Years our UX design expertise is called upon from a wide range of businesses. 

Apadmi’s user experience design services have been recognised on both a local and national level. We have won awards for our innovative design work with our clients at the UK Dev Awards and the Manchester Publicity Association Awards. 

“Apadmi’s people are sharp, passionate, talented in their field and importantly, they share our vision for the app which they helped us define and develop. With Apadmi as our digital partner challenged with turning those ideas into reality, we are confident the app is best-in-class.”

Jennie Johnson MBE CEO, My First Five Years

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