technology in business

Technology in business: why mobile is a 2021 priority

Mobile technology was an essential asset in 2020.

Quickly implemented mobile systems maintained the viability of countless companies in a post-Covid world. In a matter of weeks, global business underwent a historic digital transformation, with data suggesting a five-year-jump in digital adoption for both business and consumers. 

For the first time, companies were forced to realise the potential of technology in business both internally, for continuity, and externally, for connections with clients and customers.

At Apadmi, we felt this shift proved many of our long-held beliefs around the power of mobile technology. As we look ahead to the future and 2021, we want to share our insights around technology in business with you, so you can unlock the power it offers.

How mobile technology is shaping the future of business

Due to the inability of people to leave their homes during lockdowns, colossal infrastructure changes became a necessity. Remote working models for employees and the digitisation of storefronts became the only thing keeping businesses afloat.

These changes aren’t going to be short-lived – many companies have realised the advantages that come with digitisation, and are likely to factor them in as mainstays for their post-Covid strategies.

It’s no longer a case of surviving, as it is a matter of identifying the opportunities that these changes can facilitate, and how creative your business model can now become.

As we come out of Covid, we see companies committing to long-term digital transformation to replace the rapid infrastructures created in early 2020.

Business technology pros and cons: are there any?

Since its conception, technology has had advocates and its critics.

To help you assess the risk and make informed decisions about adjusting your strategy, here are some common advantages and disadvantages to incorporating mobile technology into your business…

The pros

  • Easier, faster and more effective communication.
  • Reduced waste.
  • Greater efficiency in stock management.
  • More direct and targeted marketing opportunities.
  • New sales avenues.

The cons

  • Increased dependency on systems
  • Initial start-up and maintenance costs.
  • Data security risks.
  • Required maintenance and development

With the exception of the increased dependency of technology, these disadvantages can be mitigated by the use of a mobile agency, who’ll be able to reduce the initial start-up and maintenance costs, ensure data security and suggest regular updates that will keep you ahead of the competition (turning it into a pro, rather than a con).

How mobile technology can improve internal communication

Millennials will reach their peak presence within the global workforce this year. This generation is more likely to adopt mobile technology, but can still comfortably use older existing solutions.

However, as Gen Z takes up a larger presence within the workforce, we’re likely to see the appetite for mobile innovation continue to grow. Soon, a mobile-based internal communication strategy will become a necessity.

With a mobile application, you’ll be able to implement analytics features to monitor the success of your internal communications, tracking how many employees open and engage with your messages. This will allow your internal comms team to hone their messaging to better suit your workforce.

During a crisis, a mobile-based internal communication strategy allows you to connect with every employee directly, and quickly, even those in the field or without computer access. This will improve the efficiency of your communication network, as you can give directions to each layer of the business without risking miscommunication, thanks to filters for your various layers of management.

How mobile technology can improve business management

A key aspect of management is maintaining the wellbeing of your employees. There are many arguments that technology can play a vital role in helping people maintain their work-life balance.

The improved connectivity that comes with embracing technology, such as cloud computing, can allow your business to take on a remote office policy, where employees can work from home, eliminating commuting time from their day.

This is facilitated by a transition to a paperless workplace, where older methods of collaboration are replaced by project management tools like Jira and Basecamp. These tools allow companies to organise their projects remotely, assign tickets, monitor progress and ensure that everyone stays on schedule.

Collaboration tools like Slack allow businesses to compartmentalise conversations into channels, so that messages can stay organised, referenced and on task. Online authoring tools like Google Docs and Sheets even allow multiple team members to work on documents at the same time, eliminating lengthy review processes.

With the correct technology in place, organisations can improve their efficiency, while offering their employees more freedom and flexibility.

How mobile technology can improve business intelligence

Mobile technology can provide you with a direct connection to your customer base.

Most businesses have made the leap towards building their own websites, but with the prevalence of mobile technology and it’s high adoption rate, it also makes sense to consider developing your own mobile app if you have a large network of clients and customers, or internal stakeholders.

In building an app, you’ll create a new way to interact with your customers. You might not see an uptake in your casual customers at first, but your app can function as a tool to help you identify loyal and long-standing clients, whilst creating an environment that facilitates the nurturing of casual customers into brand loyalists.

B2B businesses can also benefit from bespoke mobile solutions, serving as a platform for communication with a large client base. Through automation, you can create an à la carte B2B experience where your clients can request work, raise issues and even manage payment through an efficient app. A well-crafted B2B app can be a powerful tool to both market your services to other businesses and nurture your existing contacts. It could also be something internal, if you have a large number of staff and want a convenient way of sharing news, policies and so on with them in one cohesive line of communication.

Nurturing can be achieved with built-in functionality that lets you accurately measure consumer preferences, enabling you to provide every customer with the best experience possible.

Furthermore, customer insights let you experiment with more creative marketing strategies; you can double down on marketing spend for products that you can be certain will resonate with your core customer base, thanks to the data that an app streamlines for you. Customer insights can even be used to guide future product development and launches.

If you think your business might be ready to implement a mobile solution you can get in contact with Apadmi here. If you want to learn more about our work in cloud computing look you can find our case studies here.

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