Ideation helps find ideas.
Or, in other words, helps uncover potential new answers to the problem or opportunity in front of us.
Great ideas are the reason why users or customers choose to try something new and stick with it. They’re the difference between a break-even solution, and a transformative new product.
Apadmi’s Ideation service uses The Impact Canvas from your Digital Strategy sessions, and builds on its insight and objectives. It’s helped a wide range of organisations launch effective new products, packed with innovative features, and includes…
Ideation isn’t the job of one department. Great ideas can come from anywhere. Sometimes they’re challenging, hugely innovative and take time to gestate. Other times, surprisingly simple and quick.
But always – with few exceptions – the result of collaboration.
We pull together a multi-disciplined team of strategists, designers and developers, as well as domain experts from Apadmi and our clients. A breadth of thinking and personalities that aims to avoid the dreaded ‘groupthink’, and marry the tech ‘Art of the Possible’ with sector knowledge.
This team is armed with insight and objectives, and works together to create and then evaluate ideas that will stand out and drive impact for our clients and their future users.