Ideation

Ideation helps find ideas. 

Or, in other words, helps uncover potential new answers to the problem or opportunity in front of us.

Great ideas are the reason why users or customers choose to try something new and stick with it. They’re the difference between a break-even solution, and a transformative new product.

Evolving your Impact Canvas

Apadmi’s Ideation service uses The Impact Canvas from your Digital Strategy sessions, and builds on its insight and objectives. It’s helped a wide range of organisations launch effective new products, packed with innovative features, and includes…

Our approach

Ideation isn’t the job of one department. Great ideas can come from anywhere. Sometimes they’re challenging, hugely innovative and take time to gestate. Other times, surprisingly simple and quick.

But always – with few exceptions – the result of collaboration. 

We pull together a multi-disciplined team of strategists, designers and developers, as well as domain experts from Apadmi and our clients. A breadth of thinking and personalities that aims to avoid the dreaded ‘groupthink’, and marry the tech ‘Art of the Possible’ with sector knowledge.

This team is armed with insight and objectives, and works together to create and then evaluate ideas that will stand out and drive impact for our clients and their future users.

How it works – our steps to Ideation success

Step one: Insight to Impact review
Prior to Ideation, Apadmi will work through the earlier stages of our Insight to Impact process, and the output from those sessions. The Impact Canvas identifies the core customer, the opportunity and the expected positive impact to both user and client.
Step two: Workshops
With clearly-defined targets, supported by market, competitor and tech insight, we'll run high energy, collaborative workshops with your stakeholders. We’ll draw on a diverse toolbox of techniques to quickly unearth a list of ideas of various plausibility. The magic happens when we build on them as a team – applying ‘yes if’ thinking to some of the more outlandish suggestions can often reveal something brilliant.
Step three: Decision time
Ideas are shortlisted, prioritised and developed in the room, until we have candidates for the next stage of more rigorous investigation – prototyping, testing and validation. 
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