Launch

You’ve built an incredible app. The next step is to make sure people can find it.

Ensuring your app is App Store Optimised (ASO) for the Apple App Store and Google Play Store is essential to success. We work with our clients to identify the best mobile app marketing strategy for their business.

We have brought many successful apps to market and have an in-depth knowledge of the submission process. If you’d like to learn more about our seamless submission process, you can download our whitepaper on Best Practice for App Store Submission.

Best Practice for Mobile App Marketing

One of the biggest mistakes an app marketing agency will make is releasing the app under the guise of an app development company.

This is easily avoided by creating your own Apple Developer account, which we can manage from start to finish. If you already have an account, we can work from admin privileges, or if this isn’t possible, we can advise on steps that need to be taken by an admin.

The Stages of an App Launch

Apadmi provides a service similar to that of an app marketing agency. We can advise on the best-practice for releasing your app. This might include a multi-stage launch to allow you to trial the app on a select audience.

We use HockeyApp to manage internal launches. This will allow users within your organisation and key stakeholders to trial the app before the launch.

Next up, a closed-beta test uses TestFlight to send up to 2,000 people an invitation to trial the app.

And finally, the publishing stage means the app will be uploaded to the Apple App Store and the Google Play Store for review.

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