About

Our Leadership Team

Our experienced team have their roots in the mobile and digital world.

For every client, we’ll put our heads together to define the ideal solution for your business, create something innovative with our talented designers and developers, and drive its performance within the mobile market to ensure adoption.

1999
2009
2009-2016
2016
2018
2019
2020
Mobile experts since 1999
In 1999, the founders of Apadmi, Garry Partington, Nick Black, Howard Simms and Adam Fleming, created apps for the first ever smartphone, the Ericcson R380 whilst working at EMCC Software.
2009, Apadmi was founded
The iPhone (and quickly Android) changed everything. Recognising the huge disruption that was about to happen, Apadmi was launched.
The mobile explosion
Apps for BBC, X Factor and The Guardian were soon followed by richer mobile experiences for Lexus, Land Rover and Argos.
2016, Digital Transformation with NHS
DonorPath, for NHS Blood and Transplant, changed the game again. A full end-to-end digital solution that saved precious time and has won a number of awards.
2018, Labs & beyond
Apadmi Labs was established to create future solutions for ourselves and our clients. This means if the right solution doesn't exist, we can work with you to invent, as well as innovate.
10 years in mobile
We celebrated our 10th birthday and welcomed our 100th employee to the team. We kept ourselves busy redefining sailing with the launch of the world's leading fan-engagement app with SailGP.
Comapny-wide remote working
We reacted quickly to the COVID-19 pandemic, moving our entire team to a remote-working policy, providing them with the equipment, tech and support they needed to stay productive.

Our Leadership Team

Our experienced team have their roots in the mobile and digital world.

For every client, we’ll put our heads together to define the ideal solution for your business, create something innovative with our talented designers and developers, and drive its performance within the mobile market to ensure adoption.

Garry
Partington

Co-founder
& CEO

Howard
Simms

Co-founder
& director of partnerships

adam
fleming

co-founder
& group cto

nick
black

co-founder
& Chief commercial officer

Jasper van de Luijtgaarden

Chief Revenue
Officer

Marcus
Hadfield

chief strategy
officer

Matt
Hunt

Chief Client
Officer

Ken
McPherson

Chief Financial
Officer

We’re a team of thinkers, developers, designers, UX-ers and inventors who are continuously looking for ways to improve things using technology.