Discover our journey into mobile

Mobile experts since 1999
In 1999, the founders of Apadmi, Garry Partington, Nick Black, Howard Simms and Adam Fleming, created apps for the first ever smartphone, the Ericcson R380 whilst working at EMCC Software.
2009, Apadmi was founded
The iPhone (and quickly Android) changed everything. Recognising the huge disruption that was about to happen, Apadmi was launched.
The mobile explosion
Apps for BBC, X Factor and The Guardian were soon followed by richer mobile experiences for Lexus, Land Rover and Argos.
2016, Digital Transformation with NHS
DonorPath, for NHS Blood and Transplant, changed the game again. A full end-to-end digital solution that saved precious time and has won a number of awards.
2018, Labs & beyond
Apadmi Labs was established to create future solutions for ourselves and our clients. This means if the right solution doesn't exist, we can work with you to invent, as well as innovate.
10 years in mobile
We celebrated our 10th birthday and welcomed our 100th employee to the team. We kept ourselves busy redefining sailing with the launch of the world's leading fan-engagement app with SailGP.
Company-wide remote working
We reacted quickly to the COVID-19 pandemic, moving our entire team to a remote-working policy, providing them with the equipment, tech and support they needed to stay productive.

Our Board



Ken Mcpherson

Chief Financial Officer

Jasper Van De Luijtgaarden

Chief Revenue Officer

Our Leadership Team

Our experienced team have their roots in the mobile and digital world.

For every client, we’ll put our heads together to define the ideal solution for your business, create something innovative with our talented designers and developers, and drive its performance within the mobile market to ensure adoption.

Marcus Hadfield

chief strategy officer

Laura Butler

Marketing Director

Gary Butcher

Chief Technology Officer

Emma Robinson

Delivery Director

Jessica Hills

Client Services Director

Andrea Bailey

Head of Business Operations

We're made up of thinkers, developers, designers, UX-ers and inventors who are continuously looking for ways to improve things using technology.

Meet our founders

Garry Partington

CEO and Co-Founder

Howard Simms

Co-Founder and Director of Partnerships

Adam Fleming

Co-Founder and Group CTO

Nick Black

Co-Founder and Chief Commercial Officer