Our story

Apadmi designs, develops and optimises mobile apps for leading brands. We unlock new value through strategy, platforms, middleware and systems integrations that transform the way they work.

Apadmi’s team of over 420 in-house experts across Manchester, London, Edinburgh, Amsterdam, Oslo and Wroclaw, work with our clients to define their digital vision by designing and engineering transformational products. Our work helps to solve business challenges for the likes of Domino’s, Co-op, NHS, TalkTalk, Argos, and The Very Group.

In 1999, our four co-founders created apps for the first ever smartphone, the Ericsson R380 while working at EMCC software. This deep expertise in mobile-centric solutions has powered the business until this day, and our co-founders still lead the way. 

In 2009, Apadmi was founded in response to the iPhone (and soon after, Android) which changed the game forever.

Since then, much has changed with the company and we have experienced phenomenal growth, won multiple industry awards and welcomed new talent to the team. In 2022 we opened a new office in Edinburgh and acquired The Mobile Company in Amsterdam, which officially became part of Apadmi in 2024. In early 2025, we went on to acquire another established mobile business, Droids on Roids, based out of Wroclaw in Poland, further expanding our European reach. We’ve also developed and diversified our expertise, evolving into a digital product organisation delivering a wide range of services to our clients, from strategy to innovation to optimisation.

But some things remain the same - our inherent desire to solve complex problems for growing organisations, our restless focus on generating results and our passion for creating ground-breaking mobile experiences for our clients and their customers.