With more than 230 billion apps available to download, standing out from the crowd has never been more important for both new and established apps.
Apadmi has built a series of ASO best practices to help optimise your app's presence online and increase conversion:
Maximising app store visibility
Improving organic downloads
App Store Optimisation (ASO)
The key to ASO is understanding each app store’s search algorithm, which is hard to do without the right analysis of apps and their rankings.
Get it wrong and you’ll quickly find yourself missing the beat.
As with SEO, ASO is all about watching the horizon for changes in the algorithm, and having the right content in place to maximise exposure.
How we helped My First Five Years raise the profile of their app
Big Issue North
In the run up to the launch of My First Five Years, our Product Marketing team worked closed with Apple. We were able to faciliate fantastic recognition from Apple who called it a “great tool for parents” when featured in ‘our favourites’ and ‘new apps we love’, leading to a huge spike in impressions and downloads.See our case study