Build on an initial idea

Ideas can come from anywhere, but having the right tools and expertise is essential to quickly validate the potential business and customer impact of initial thinking.

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Using a team of multidisciplinary experts, we’re able to take ideas, either existing or those we’ve created, and quickly evolve, test and scope using proven methodologies.

Step 1 - Using our proven Impact Canvas, we identify the customer, the opportunity and the expected positive impact to both user and client.

Step 2 - We bring in relevant stakeholders and supported by market, competitor and technology insight, we collectively assess and validate plausibility. 

Step 3 - Ideas are then short-listed, prioritised and developed to create candidates for the next phase of more rigorous testing and prototyping.

The upshot is a fast track to arriving at ideas capable of delivering genuine business and customer outcomes.

Related Work

How we helped The Drum build on an initial idea

The Drum

When the Drum approached us, they wanted to show their readership how important voice could be for the future of marketing. This resulted in the creation of a series of Amazon Alexa skills that teaches listeners more about the evolution of voice control.

See our case study
The Drum

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